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Why Toyota sees the positives in programmatic
10/12/2017

Toyota North America media planner Eunice Kim talks about how the automaker is benefiting from programmatic's improved targeting and its opportunities for dynamic creative. She also discusses some of programmatic's problems, such as viewability and fraud, but concludes, "[t]he space is ripe with rich customer opportunities right now, so we look forward to continuing to test the waters."

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