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Sources: WPP, Publicis, Omnicom to up Amazon ad spend by $800M
12/6/2017
Leon Neal/AFP/Getty Images

Omnicom, Publicis and WPP intend to boost their ad investment in Amazon by more than $800 million, multiple agency execs report. Advertisers are increasingly drawn to Amazon as an advertising platform due to its unrivaled audience and data, which enables the company to offer insights into how ads contribute to digital sales and brand awareness, writes Alexandra Bruell.

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