Adobe's $1.68 billion purchase of Magento is the latest move by tech firms to challenge Amazon's dominance in online shopping, and their foray into the market, combined with a focus on micro and disruptor brands, means the retail industry is at an interesting crossroads, writes Tomer Tagrin. "[E]commerce is poised to be the most exciting (and optimistic part) of retail in the years ahead," he predicts.
Could tech firms challenge Amazon's digital reign?
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