Companies such as Dovetale are working with brands to help them identify Instagram influencers who are fraudulently boosting their audience sizes with bot-created fake followers. Dovetale reports that 16.4% of followers on Instagram's top 20 accounts are fake, and the issue is one that brands are seeking to address, as influencer payment is still based on follower count.
Addressing the Instagram fake follower issue
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.