Skip to main content
Addressing the Instagram fake follower issue
3/13/2018

Companies such as Dovetale are working with brands to help them identify Instagram influencers who are fraudulently boosting their audience sizes with bot-created fake followers. Dovetale reports that 16.4% of followers on Instagram's top 20 accounts are fake, and the issue is one that brands are seeking to address, as influencer payment is still based on follower count.

Full Story: