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Retailers adapt strategies to reach 26-year-olds

There are 4.8 million 26-year-olds in America, making them the largest single age group, followed by those aged 25, 27 and 24. Brands such as Home Depot, Scotts Miracle-Gro and West Elm are creating videos designed to help these younger, digitally raised consumers master the basics in life, and they are launching services for what J.C. Penney's Joe McFarland calls the "new 'Do-It-for-Me' type of customer."

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