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Survey: What consumers view as negative ad experiences

Thirty-seven percent of consumers say that seeing a brand's ad next to objectionable content alters their perception of the brand when they're making purchasing decisions, and 11% say it would drive them to boycott a brand, The CMO Council reports. A little more than 19% of respondents said that intrusive or obnoxious ads are the worst, followed by 18.4% who cited discriminatory or hateful ads.

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