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Kool-Aid Man taps social trends for Sparklers line
5/16/2018
Kool-Aid/YouTube

Mcgarrybowen is touting Kool-Aid's new bubbly Sparklers line on social and with a series of 15-second ads that star the Kool-Aid Man embracing popular teen trends like playing with drones and unboxing videos. The push includes two interactive Snapchat lenses and branded GIFs.

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