TV networks have been touting their over-the-top, ad-supported streaming services to marketers at CES, with CBS reporting that its All Access service has over 2 million subscribers and CBSN streams increased 17% in 2017 from 2016. "OTT is now just another mainstream viewing option, together with cable and satellite, and it is increasingly the first option," CREATV Media's Peter Csathy said.
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