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The rise of 6-second video spots
8/11/2017

Google and Fox are among media companies encouraging advertisers to embrace six-second ads to improve user experience and engage with younger viewers, and Michelin is testing the format on YouTube with a campaign from TBWA Worldwide. "You have to think about these six-second videos in succession. It's a frequency play," said Michelin North America's Candace Cluck.

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