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Report: Mobile marketers embrace location targeting
6/12/2018
Cole Bennetts/Getty Images

Eighty-seven percent of mobile marketers indicated in a Factual and Lawless Research survey that they employ location targeting, and they cited the top three benefits as customer growth, improved engagement and better response rates. Ninety-one percent of respondents said that personalizing location-based ads gives them a better understanding of audiences, while 87% said it leads to a more positive consumer experience.

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