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Product design, influencer marketing key to Gatorade Gx rollout
6/16/2017
Harry How/Getty Images

Gatorade will soon debut its Gx platform, a personalized system that offers athletes exactly the hydration they need based on their consumption and sweat profiles. The company used an innovative design system for the platform so athletes could customize the bottle and formula to their specific needs, and employed a marketing strategy using a selection of sports teams and influencers to beta the product during its pilot stage.

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