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Froot Loops offers exclusive merchandise, Snapchat Lens

Froot Loops has teamed with millennial-favored brands such as State Bicycle Co., Timbuk2 and Neff Headwear for exclusive merchandising deals as part of its "Whatever Froots Your Loops" campaign. A kickoff event at New York City's Kellogg's cereal cafe will give consumers the chance to buy Neff's limited-edition Sam Toucan sunglasses, and the push includes video content, a Snapchat Lens, branded emojis and social media activations.

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