Two-thirds of marketers worldwide say it is media buying firms that should be responsible for sound ad placement, according to a survey by the CMO Council and Dow Jones. Brands are also taking their own precautions by communicating brand message, association and identity to ensure appropriateness.
Marketers believe media buyers should ensure brand safety
Sign up for AAF SmartBrief
The latest marketing and advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.