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Why laughs no longer abound in advertising
8/10/2017
Pixabay

Social media, multiple consumer touch points and a reliance on data-driven advertising are killing off funny ads, Jeff Beer writes. Longer-form ads have led to a focus on emotional storytelling, changes to society have driven more issue-based ads, and comedy itself has changed -- moving on from gags to a more insightful style -- he notes.

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