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Sephora takes the lead on digital personalization

Sephora outperformed other retailers on personalization across its mobile apps, email and website experiences, and some merchants are missing chances to win customers with customized offers, according to a Sailthru analysis. "[T]here's such an opportunity to incorporate things from past purchases, items they might be interested in categorically, to make the subject line that much more relevant," said Marie Honme, Yes Lifestyle Marketing executive.

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