Mobile is all about the moment, and the ability to deliver convenience and instant gratification can give brands a leg up on the competition. Brian Solis explains how to take advantage of micromoments by developing relevant and anticipatory content and offering on-demand services designed to meet consumer expectations.
Anticipate consumer needs to deliver on mobile's micromoments
Sign up for MMA SmartBrief North America
News about mobile technology and marketing
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.