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Saatchi & Saatchi, Toyota tap Watson Ads for Prius Prime
Justin Sullivan/Getty Images

Toyota, with Saatchi & Saatchi, is touting the Prius Prime with The Weather Channel's Watson Ads, which enable consumers to ask real-time questions when they click on an ad. Buttons prompt consumers to enter into conversations relating to the vehicle's features, with a company rep saying, "The unique feature is Watson's conversation capabilities, which really humanizes the engagement."

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