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Erich & Kallman gets quirky on social for General Mills

Erich & Kallman's humorous new social push for General Mills' Gushers and Fruit by the Foot includes spots for Gushers that show teens so obsessed with the snack that they'll lick anything -- even hand soap and squid ink. Fruit by the Foot videos play on the snack's length,
showing it helping a teen work out and bring love to kids in a bowling alley.

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