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Hyper-personal billboards headline Cost Plus World Market, barrettSF push

Cost Plus World Market's new outdoor campaign from barrettSF targets real people, using information about their addresses, with snippets about what furniture from the brand would suit their small homes. "Lisa and Ray Worley in the low-rise apartment near that no-frills diner on N 73rd St., you two should entertain the idea of this bar cart," one ad reads.

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