Skip to main content
The rise of 6-second video spots

Google and Fox are among media companies encouraging advertisers to embrace six-second ads to improve user experience and engage with younger viewers, and Michelin is testing the format on YouTube with a campaign from TBWA Worldwide. "You have to think about these six-second videos in succession. It's a frequency play," said Michelin North America's Candace Cluck.

Full Story: