A study conducted for FMI by Nielsen found that 95 percent of those who learned of the National Family Meals Month™ campaign on social media or by e-mail changed their shopping and consumption habits because of it. Traditional media had an impact too: Seventy-five articles were published on the campaign last year, multiple retailers ran radio and TV spots, and the FMI Foundation partnered with Litton Entertainment to run public service announcements on ABC Television. Read more.
Sign up for FMI dailyLead®
News and information about the grocery retail industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.