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What does a winning National Family Meals Month media campaign look like?

A study conducted for FMI by Nielsen found that 95 percent of those who learned of the National Family Meals Month™ campaign on social media or by e-mail changed their shopping and consumption habits because of it. Traditional media had an impact too: Seventy-five articles were published on the campaign last year, multiple retailers ran radio and TV spots, and the FMI Foundation partnered with Litton Entertainment to run public service announcements on ABC Television. Read more.