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Retweets, likes are higher for Twitter's 280-character limit
12/11/2017
Leon Neal/Getty Images

Twitter's controversial move to change its character limit from 140 to 280 seems to have paid off, per SocialFlow research. The original character limit had average retweet and likes rates of 13.71 and 29.96, while those for the 280 limit have risen to 26.52 and 50.28.

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