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How a failed recruitment agency led to a sales technology startup
7/14/2017

The founders of Outreach, a sales technology company, originally tried to build a talent recruitment agency known as GroupTalent. They soon realized that customers weren't particularly interested in their services, but they were interested in the proprietary technology they had used to set up meetings and target prospects, said Manny Medina, Outreach's CEO and co-founder.

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