Getting stuck in startup purgatory -- the state when your company is only barely surviving and prospects are dim -- is worse than outright failure, writes David Segal, founder of DavidsTea. One way to determine how to proceed is to pretend that you are pitching yourself on your startup idea.
Sign up for SmartBrief on Entrepreneurs
News for entrepreneurs who turn good ideas into great businesses
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.