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Are you using influencers the right way?
6/6/2018

A study of more than 800 social media influencers highlights the increasing use of Instagram for campaigns, along with the benefits of microinfluencers. Brands can tap into larger pools of influencers by using incentivized referral campaigns, and they should work closely with influencers to create authentic content that tells a compelling story, writes Eileen Brown.

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