With the market for cannabis expected to balloon to $31.4 billion by 2021, industry analysts are suggesting that beer makers may be smart to embrace the substance in a variety of infused product innovations. "With support rising for legalizing marijuana use in the US, cannabis-infused drinks may be one new way to hang onto younger consumers," said GlobalData's Tom Vierhile.
Is cannabis-infusion the gateway to future beer drinkers?
Sign up for GPI SmartBrief
Glass packaging news
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.