Sales growth in the private-label category outpaced that of national brands approximately eightfold during the past year, said Jim Holbrook, CEO of Daymon. "This resurgence is driven in part by millennials -- now America's most powerful consumer bloc -- who seek quality at a value price, skew more [toward] better-for-you products and tend to be less loyal to national brands," said Howard Kaufman of Lehi Valley Trading Co.
Millennials help drive surge in private-label popularity
Sign up for GPI SmartBrief
Glass packaging news
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.