Airlines for America members constantly strive to enhance the customer experience and provide more accessibility to air travel by offering a diverse range of options. "US airlines are committed to providing the highest quality of service, which includes clarity regarding prices, fees and ticket terms," said A4A.

Rebecca Spicer, senior vice president of communications at Airlines for America, recently spoke on a panel hosted by PRWeek where she shared how to be an effective communicator amid widespread disinformation. "We must continue to build and maintain relationships with a range of people, whether that be the reporters who cover us, our member carriers and many others." Spicer also emphasized the importance of using research to support messaging, recalling how A4A approached the Harvard T.H. Chan School of Public Health during the pandemic, which resulted in "data, facts and science showing that the air on an airplane is as safe -- if not safer than -- restaurants, grocery stores and other familiar places."

Southwest Airlines, which is celebrating five years of service to Hawaii, began sending representatives to the islands two years earlier, said Kelly Knox, corporate responsibility advisor. "We started listening, learning, understanding what it means to be part of the Hawaii community, what the community needs from an air carrier."

Delta Air Lines' TechOps maintenance division plans to ramp up its work for third parties after years of focusing on the airline's own fleet. "That puts demand on our TechOps teams and their ability to ensure that we have those aircraft [and] that they're reliable," said Chief Financial Officer Dan Janki, but the strategy "really allows us to flex and be more nimble."

Hawaiian Airlines' new safety video, which features 57 employees and family members showing off the beauty of the islands, took three months of planning and seven days of filming to create.

American Airlines is installing "express bag tag kiosks" at more airports that will streamline check-in for passengers. American tested the new kiosks, which can print luggage tags in under 30 seconds, at its hubs in Dallas and Miami.

New York City's John F. Kennedy International Airport has begun building a solar array that will cover 21 acres of a long-term parking lot while maintaining car parking space underneath. The array, which will be the largest in the metropolitan area when completed in 2026, will power the airport's AirTrain and also send power back to the grid, eliminating more than 6,000 tons of greenhouse gas emissions.

The city of Phoenix plans to build a new terminal at Sky Harbor Airport, Mayor Kate Gallego announced, noting that the airport generates some $44 billion in revenue. The new terminal "will be beautiful, with net-zero greenhouse gas emissions, and able to welcome the newest in airplane technology," Gallego said.

A Southwest Airlines crew surprised a bride-to-be traveling to Houston for her bachelorette party when a flight attendant handed napkins to female passengers and spurred them to write down words of advice or encouragement. "What was something you would like to have known before you became a bride - if you could write that down so that I can pass that off to her," the flight attendant said.