The American Association of Advertising Agencies and Association of National Advertisers worked with ad industry representatives on a report to detail current agency-client compensation models, breaking them down into three types based on outputs, inputs and performance. "If you think your compensation model isn't working, this is a tool to evaluate it, and then the definitions and descriptions of the model can help you choose what might work," says Nicole Rizzo, senior vice president of business intelligence and insight at the 4A's.

Tombras created a "Bark Air" campaign that's offering dog owners the chance to travel in style with their pooches from New York to Los Angeles or New York to London via a Bark partnership with a private jet company. A 60-second spot showcases Bark's new airline, where dogs roam free, get fed treats and can sleep next to their humans.

WPP Open X created an emotional short film, "The Vault," for Powerade, which is directed by Somesuch's Kim Gehrig and shows Simone Biles preparing for her return to international gymnastics at the 2024 Paris Olympics after her pause to focus on mental health. The campaign was led by Ogilvy, with support from David Miami, EssenceMediacom, VML, Form&Fun and AlterEko.

Melissa Ludwig, vice president and creative director at FCB Health N.Y., talks about creative inspirations and favorite work. Ludwig explains why she admired Period's "Deck the Stalls" and why she's proud of "Have a Picky Kitty" for Flo.

Dmitrii Osipovskii, interactive creative director at PPK, talks about his favorite work tool, an electric adjustable desk. "I found that switching from seating to standing, and vice versa, allows me to enter a different work frame of mind or pattern," Osipovskii says.

David Lubars, global chief creative officer at BBDO Worldwide, is retiring after 20 years at the agency and more than 40 years in advertising, and will help Chris Beresford-Hill transition as his successor until the end of the year. Colleagues and industry executives pay tribute to Lubars' advertising contributions, with Beresford-Hill saying,"He's incredibly decisive. It's one of the reasons why BBDO has been so prolific over the years."

Generation Z is turning to social media for quick, relatable answers instead of relying solely on Google. This trend poses challenges for Google, an ad-driven company, as evidenced by a YPulse study that shows less than half of 18-to-24-year-olds start their search on Google, with 21% starting searches on TikTok and 5% on YouTube.

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A comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments.

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