Adam&Eve/DDB, Temptations show "Cats Lose Their Cool" | Messi joins Lay's team for "Oh Lay's" limited-edition gear | VaynerMedia taps AI to prove Olay works
Adam&Eve/DDB unveiled a new batch of 6- and 15-second spots in its "Cats Lose Their Cool" campaign for Mars Petcare's Temptations, which are running across print, online video, digital and social, including paid ads on TikTok and Instagram. The humorous ads show cats ghosting their humans, rejecting fine dining and turning the basement into their DJ booth, until they're lured back to affectionate ways via the brand's treats.
Major League Soccer's Lionel Messi is partnering with Lay's to offer fans limited-edition merchandise, including a signed jersey. When Messi scores with a chip shot, fans can enter via social with #OhLays.
Procter & Gamble's Olay brand is highlighting the efficacy of its products in a new campaign featuring four long-time Olay product users, said John Grim, senior brand director for Olay North America. Ads from VaynerMedia contrast how AI thinks the women should appear at their age versus actual photos, which show fewer signs of aging.
Demand for digital streaming and podcast advertising drove radio's digital revenue up 6.8% to reach $1.9 billion last year, a Borrell Associates and Radio Advertising Bureau study reveals. Data from the Interactive Advertising Bureau indicates that digital audio's 18.9% 2023 revenue increase made it the fastest-growing segment in online advertising.
ADWEEK has compiled a list of the eight best retail media networks based on targeting, scale and ad measuring capabilities, along with their value proposition. Amongst those highlighted were Best Buy for its "deep tech focus," Kroger Precision Marketing for its "robust in-house data science team" and Instacart Ads for its "off-platform targeting" capabilities.
Leaders can make themselves unnecessarily anxious by focusing too much on negative thoughts that lead to all or nothing conclusions or over-generalization of situations that prevent them from seeing opportunities and solutions, writes LaRae Quy. "If we practice a more balanced way of analyzing outcomes daily, it helps to dial down our level of anxiety when confronted with a more threatening situation," Quy notes.
Mastering linear & streaming
In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. Because behind every good decision is great data.
Google Ads' Demand Gen now lets advertisers create images by prompting generative AI and use their existing assets to spawn similar visual content. The company promises that all images the engine creates will be unique.
All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.
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