Comcast outlines assistance for ACP recipients | Almost 80% of US homes have smart TVs | Cast Your Vote and Support the Mission of StreamSafely: Webby Award Nominee
April 12, 2024
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Business First
Comcast plans to aid Affordable Connectivity Plan recipients with Internet Essentials service, the NOW WiFi Pass, partial rebates in May and other programs if Congress fails to renew the program's funding. Speaker Mike Johnson, R.-LA, continues to black a renewal bill in the House of Representatives.
Full Story: Light Reading (4/11) 
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Nearly 80% of US TV homes owned smart TVs at the end of March and 62% streamed content with them at least once a week, Hub Entertainment Research reports. Hub Consultant Jason Zolov credits the growth in TV quality and affordability.
Full Story: TV Tech (4/10) 
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CTAM Think: Navigating Choice Overload
Examine challenges in a world saturated with options at CTAM Think, where Professor Sheena Iyengar, a choice expert, will discuss a formula for optimal choice architecture and offer insights that go beyond algorithms. NYC | April 18. RSVP here.
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CTAM @Work
Cast Your Vote and Support the Mission of StreamSafely: Webby Award Nominee
StreamSafely has earned a coveted nomination for a Webby Award in the Responsible Information category! This recognition among the top five projects globally underscores our relentless efforts in combatting content piracy and promoting online safety. Your vote matters! Join us in celebrating this incredible achievement for StreamSafely. Vote here.
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CTAM Think RSVP Deadline TODAY: New Research Unlocks the White Space Around Consumer Bundle Preferences
(CTAM)
Today is your last chance to sign up to join us at CTAM Think! Discover the results of a new CTAM study that surveyed consumer attitudes on the interplay between Pay TV and SVOD. Learn the pain points and white space opportunities for consumers navigating video experiences in today's world of choice overload. NYC, April 18. RSVP here.
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Streaming Scene
This February, 68% of non-secondhand social commerce happened on TikTok Shop, eMarketer reports. Odds of making a purchase go up more than three times for members of Generation Z and existing customers conduct 81% of the platform's shopping.
Full Story: eMarketer (4/11) 
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Guide to media success
Sponsored Content from The Nielsen Company
Elevate your media plans Behind every good decision is great data. In the ever-evolving media landscape, Nielsen's 2024 Upfronts/NewFronts Guide is a pivotal resource, offering comprehensive analysis and practical insights. Tailored for advertisers, agencies and publishers aiming to sharpen their strategies for optimal ROI, this guide is your blueprint for success. Unlock valuable strategies to elevate your media planning.

    Content Focus
    "Sister, Sister" star Mowry gets We TV docuseries
    Mowry (Anna Webber/Getty Images)
    "Tia Mowry: My Next Act," an upcoming We TV show, explores the "Sister, Sister" star's life after the sitcom. The show, which features Mowry as executive producer, will chronicle her professional and personal experiences as a single mother following her recent divorce.
    Full Story: Next TV/Multichannel News (4/11) 
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    Technology
    CableLabs and Rogers Communications teamed up on upgrades to Rogers' 5G network, which serves more than 2,200 communities in Canada. Rogers has also focused on developing 10G broadband technology.
    Full Story: RCR Wireless News (4/11) 
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    Marketing Innovation
    WPP Open X created an emotional short film, "The Vault," for Powerade, which is directed by Somesuch's Kim Gehrig and shows Simone Biles preparing for her return to international gymnastics at the 2024 Paris Olympics after her pause to focus on mental health. The campaign was led by Ogilvy, with support from David Miami, EssenceMediacom, VML, Form&Fun and AlterEko.
    Full Story: Adweek (4/11),  Ad Age (tiered subscription model) (4/11) 
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