Shea Tullos, group creative director at Cactus, talks about creative inspirations and favorite work. Tullos explains why working on "Winning Country" for the Colorado Lottery was one of his favorite projects and why Arnold's "Big Day" for Volkswagen was a source of inspiration.

Chinese retailers like Shein and Temu have begun competing with American companies by purchasing social media space and search engine ranks, and Chinese ad money made up 5% of Meta's revenue growth between February 2023 and February 2024. This shift in online shopping behavior raises concerns about knockoff products and data security.

Jason Ball, founder of Considered Content, uses his agency's research to explain six ways the best-performing business-to-business marketers stand out from the rest. These include researching purchasing committees, creating a marketing strategy that's linked to strategic business objectives and prioritizing market differentiation.

Adobe has opened its mobile Express app to all users, letting them use the company's Firefly AI to create content. Express features include post scheduling, text to image generation and video design.

A new AI-powered chatbot assistant is rolling out on Facebook, Messenger, Whatsapp and Instagram in more than a dozen countries, including the US. The tool allows users to get help finding information or completing tasks. It is powered by Meta's open-source LLaMA 3 LLM, which executives tout as more powerful than the original LLaMA launched in 2023.

Brands are marking this year's April 20 -- aka 4/20 -- with cannabis-themed campaigns, such as a special Zippo collection and Bic's "Slow Burn Sessions" YouTube series starring Snoop Dogg, Martha Stewart and Willie Nelson. Jimmy John's is selling a "Deliciously Dope Dime Bag" combo meal while Popeyes' "Munchies Menu" offers fan favorite meals for just $4.20.

GSD&M, with Spark Foundry, created a "Big Flex" campaign for Southwest Airlines that's running across linear, streaming and cable TV, supported by audio and social content. A series of spots show travelers benefiting from the airline's flexible perks, such as changing flights without fees or taking extra luggage for free.

Hershey's 2023 Halloween campaign used Chalice Custom Algorithms to avoid redundant ad placement and target lagging markets. The results gave Hershey leverage when negotiating with retail companies, and executive Vinny Rinaldi says the candy maker is "100% MFA-free on The Trade Desk."

IAB NewFronts is the world's largest digital content marketplace -- committed to creating valuable partnerships between brands and native digital content. This event is a one-stop-shop for media buyers and brand marketers eager to get a first look at the latest digital video content. Taking place in New York City over four days, registrants will be able to attend in person or watch the livestream.

With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, legal, and engineering roles need to understand core privacy concepts. This course explains how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem. It is important that organizations fully understand the legal and business implications of 5 newly updated U.S. state privacy laws, and significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. Register today.