Reading this on a mobile device? Try our optimized mobile version here: https://r.smartbrief.com/resp/eHprCfbwnsfVAEmVsqNx

August 20, 2013
Sign up | Forward | Archive | About Us 
News for marketers on the boomer and senior markets
  Marketing 
 
  • Healthy aging trend creates opportunities for food-makers
    The demand for functional products that focus on healthy aging is growing beyond the baby boomer demographic to include consumers of all ages, according to a new report published by the Natural Marketing Institute. "While the trend is not new, the fact that it has become ubiquitous is new. But how consumers perceive what it is for and how they define it changes by age. Gen X may say they need energy to take care of their kids, and boomers say they need energy to get through their day," said NMI president Maryellen Molyneaux. FoodBusinessNews.net (free registration) (8/12) LinkedInFacebookTwitterEmail this Story
  • "Transition boomers" need help arranging retirement income
    "Transition boomers" -- workers who are recently retired or are nearing retirement -- have in many cases neglected to plan for retirement income and would benefit from working with an adviser, writes Brian Peterson. Postponing the retirement income discussion can diminish opportunities to build certainty into the retirement portfolio and curb risk, he writes. National Underwriter Life & Health (8/13) LinkedInFacebookTwitterEmail this Story
  • Other News
Media Planning to 50+ Consumers.
Discover the best media strategy for your online campaign and know your marketing investment has every advantage to generate a positive ROI. Immersion Active's 50+ Online Media Mix Strategy gives you a tool to better understand your consumers and recommend the best media mix and placements for your campaign. Learn more or contact marketing@immersionactive.com today.
  Technology 
  • Baby boomers prefer desktops for comparing prices online
    Baby boomers are far more likely to research products online at home on their desktop computers before heading out to shop rather than in-store on a mobile device, according to a poll from the Pew Internet & American Life Project. A separate poll from Infosys found that more than two-thirds of Internet users ages 50 to 69 are using online price comparisons for big purchases, making it an important component of their shopping experience. eMarketer (8/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • How boomers could transform end-of-life care
    Aging baby boomers are not likely to live their final years in pain or seek medical treatments that prolong life but reduce its quality, according to experts in aging who predict this generation will make the most of palliative care services. "They're saying they'd like to have some degree of humanity and dignity and control over the end of their life," said gerontologist Ken Dychtwald. Time.com (8/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Immersion Active News and Events 
  • Immersion Active is hiring
    Immersion Active is currently seeking an Interactive Art Director and an Email Marketing Manager to join our team. As the leading Internet marketing agency focused solely on 50+ consumers, we take a special pride in our commitment to help older adults live fulfilling, enriched and purposeful lives. At Immersion Active, you'll find a group of highly motivated, passionate, interactive marketing specialists who thrive on building rewarding relationships with our clients, our consumers and our partners. To learn more about our growing team, check out our careers page. LinkedInFacebookTwitterEmail this Story
Learn more about
Immersion Active
About Immersion Active  |  50-Plus Expertise  |  Our Services  |  The Book
Boomer Marketing Case Studies  |  Resources for Marketing to Boomers and Seniors

  SmartQuote 
Some people grumble because roses have thorns; I am thankful that the thorns have roses."
--Jean-Baptiste Alphonse Karr,
French critic


LinkedInFacebookTwitterEmail this Story

 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

 
Contact Immersion Active
Immersion Active
44 N. Market Street
Frederick, MD 21701
(301) 631-9277
info@immersionactive.com
 
About Immersion Active
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
 Recent Immersion Active SmartBrief Issues:   Lead Editor:  Stephen Yusko
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information