Franken holds GPS "stalking app" hearing
Sen. Al Franken, D-Minn., was scheduled to hold a hearing today to talk about his bill to end "stalking" applications and give consumers control over sensitive location information. The bill calls for consumer permission before third parties can collect data through mobile-device use. Broadcasting & Cable
(6/3)
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| Business Strategy and Planning |
Tinder dating app considers novel ways to monetize
Tinder, a location-based dating application, is focusing on monetization even as it continues to build its ad-free user base. Among the ad models under consideration are freemium features and a way for small businesses to reach newly matched couples. "You’ve got local businesses all trying to get the attention of people who are looking to spend money in the local area. It would only make sense to tie them together," said co-founder Jonathan Badeen. GigaOm
(6/3)
Marketers see opportunity in Waze's devoted base
Crowdsourced navigation application Waze has potential for marketers, particularly when it comes to real-time offers based on location, writes Laura Klepacki. Waze is partnering with FIFA's World Cup to provide directions and soccer-friendly features in Rio de Janeiro. The ad space is still tricky, particularly due to the crowdsourced information, but provides a creative marketing space with a loyal user base, Klepacki writes. Mobile Marketer
(6/2)
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| Industry Association News |
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