Roughly 7 million North Americans have signed up for Netflix's ad-supported plan, Wedbush Securities reports. Michael Pachter, an analyst at Wedbush, expects the company to add 8.5 million users in total by the time the quarter ends.

Linear TV makes up 85% of connected TV ad inventory, a Bernstein Research study found, and CTV total inventory will probably have grown 3% between January and April. While cord-cutting is shrinking linear TV's inventory, Bernstein analyst Lawrence Yoon says that the format remains "the primary channel for mass marketing and a pivotal component for legacy players."

Business-to-business marketing demands different measurement strategies from those used in the business-to-consumer sector because transactions tend to be more complicated, said panelists at the recent B2Believe conference. Experts discussed the benefits of conversion APIs, first-party approaches to data and funnel alignment.

Dove's recent pledge not to use AI as a substitute for real people in ads makes it the latest in a number of beauty companies grappling with the technology and its impact on self-image. Brands like L'Oréal and Estee Lauder have been touting AI's positive potential for tools like voice-enabled assistants to help people with visual impairments put on makeup.

YouTube has started preventing people from viewing content through outside apps if they block ads. The company stated that ads "help support creators and let billions of people around the world use the streaming service" and recommends YouTube Premium for those who prefer to go ad free.

Members of the Pearl TV group have started working with Roxi to create interactive broadcasts via its Fast Stream tech. Sets equipped for NextGen TV should be able to provide viewers with experiences similar to TikTok, letting them consume content in quick bites or skip it entirely.

McDonald's has installed image- and text-free mini mobile billboards in two cities in the Netherlands that depend on the aroma of McDonald's fries to bring customers into nearby restaurants. "Smell has been proven to be more effective at sparking clear and emotional memories than images," McDonald's Netherlands chief marketing officer Stijn Mentrop-Huliselan said.

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