Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Lego promotes "Yoda Chronicles" with life-size Star Wars jet

5/24/2013

  • Gizmodo
  • Adweek/AdFreak blog

Lego has created a life-size Star Wars X-Wing fighter jet and transported it to Times Square to promote "The Yoda Chronicles," a new Cartoon Network show. "At 11 feet tall, 43 feet long, 44 feet wide … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Twitter unveils new TV products, partners

5/23/2013

  • Wall Street Journal, The
  • Advertising Age (tiered subscription model)
  • Adweek

Twitter has unveiled new products and partnerships as it looks to further connect to television. A dashboard powered by its recent acquisition of Bluefin Labs allows TV advertisers to send Promoted Tw… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

WLF advises CMS to exclude medical textbooks from Sunshine Act reporting requirements

5/21/2013

Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Del Monte offers mobile recipe notebook with summer theme

5/24/2013

  • Mobile Marketer

Del Monte is engaging consumers with the chance to create their own recipe and food idea notebooks with the Springpad mobile application. The app, which can be synced with a Facebook or Twitter accoun… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ISA approves affiliate status for 16 regional associations

5/22/2013

  • SignWeb

ISA's board of directors approved a plan to make 16 regional sign associations into ISA Affiliated Associations. Under the new system, local sign companies that previously had to join ISA and their lo… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

VOD is paying off for cablers, networks

5/20/2013

  • New York Times (tiered subscription model), The

Video-on-demand is starting to pay off, in terms of providing critical audience boosts to TV shows, retaining pay-TV customers and -- if fast-forwarding is shut off -- providing reassurance to markete… Read More

Immersion Active SmartBrief

News about marketing to baby boomers and seniors

Immersion Active SmartBrief

Published in partnership with: Immersion Active

Having multiple generations on board is key to startup's success

5/21/2013

  • Women 2.0 blog

A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def… Read More

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