4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Barton F. Graf connects mentors and jury duty for campaign


  • Adweek/AdFreak blog

Barton F. Graf 9000, as part of an initiative with Esquire magazine focused on male mentoring, has created a campaign around the idea that mentorship should be allowed as an excuse to get out of jury … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Splendia launches Instagram-photo travel guide site


  • Marketing Land

Luxury travel site Splendia has launched Instagramers City Guides that crowdsource photos to create information on popular travel destinations. Built in conjunction with Paris agency Kindai, the websi… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Study: Graphs, formulas make drug data more convincing


  • National Public Radio

Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a st… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Reports highlight mobile video's marketing potential


  • MediaPost Communications
  • Business Insider

Ad revenue from mobile video is expected to exceed $4.4 billion within four years, according to BI Intelligence. The format is particularly effective in engaging millennials with smartphones, 98% of w… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains


  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

AMC's "The Walking Dead" gets big boost from time-shifting


  • Hollywood Reporter, The

AMC's "The Walking Dead," already the most-watched series on TV, received a major boost for its fifth season launch in the live-plus-three-days ratings. The series saw its overall audience grow by 29%… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Don't let hypertargeting lead you away from the core brand


  • iMedia Connection

Beware of getting too exact with targeted content -- brands risk having messages become too fragmented when they try to reach multiple audience segments at once, writes Michael Caccavale, CEO of Plur… Read More