Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Taco Bell's risky McDonald's attack ads are working

7/28/2014

  • Wall Street Journal (tiered subscription model), The

Taco Bell's aggressive advertising attacks on McDonald's and its mascot have served up in-store traffic gains and helped its ads score higher on the Ace Metrix likability scale than McDonald's, despit… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

The companies hoping to build America's top marijuana brand

7/28/2014

  • Adweek

With marijuana sales taking off in Colorado and Washington, and more states poised to consider some form of legalization soon, pot vendors are beginning to consider the importance of branding -- and t… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Hospitals tout national magazine rankings

7/21/2014

  • MedPage Today (free registration)

U.S. News & World Report has published its ranking of the nation's top hospitals, and hospital leaders have released statements on their websites and to the press touting their rankings. Mayo Clinic r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Lessons in viral success from Nike's Jeter ad

7/28/2014

  • SmartBrief/SmartBlog on Social Media

The success of Nike's star-studded #RE2PECT ad honoring retiring Yankees shortstop Derek Jeter can be attributed to traits the campaign shares with other viral sensations: It was well timed and connec… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Planners nix proposal for 76-foot freeway sign

7/23/2014

  • Elk Grove Citizen (Calif.)

The planning commission in Elk Grove, Calif., voted against a request by Monument Partners to erect a 76-foot-tall sign near Highway 99. The applicant said the sign would promote businesses that are f… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

FX waits on "Live + 3" ratings for "The Strain"

7/21/2014

  • Variety

FX delayed the release of ratings for its new drama "The Strain" until Nielsen issued its "Live + 3" numbers. Young-adult viewership of the show went up 64% with the delayed views taken into account. … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Will virtual reality become a powerful tool for brands?

7/28/2014

  • Advertising Age (free access for SmartBrief readers)

Given the growing affordability of virtual reality headsets, advertisers including Coca-Cola, HBO and Nissan are amping up their efforts to use VR to build branded experiences. But some advertisers sa… Read More