Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why a Calif. agency is paying its employees to take a trip

10/22/2014

  • Adweek/AdFreak blog

California-based creative shop thinkParallax asked its employees to take a trip to somewhere they've never been before -- and gave each of them an extra day off and a $1,500 stipend to fund the excurs… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

A collection of brand logos that pack extra messages

10/22/2014

  • Adweek/AdFreak blog

Many logos use negative space and design tricks to add an extra message, and this roundup of 40 major brands with hidden messages includes FedEx's arrow, Goodwill's smiley-face "g" and Beats' "b" that… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Study: Graphs, formulas make drug data more convincing

10/20/2014

  • National Public Radio

Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a st… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Social network Tsu vows to pass a share of profits to users

10/22/2014

  • American City Business Journals

Tsu is a social network under development in New York City that promises to give a share of ad profits back to content creators. The network is distinguishing itself from Facebook, which runs ads next… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains

10/15/2014

  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Pepsi, Mattel among first sponsors for WWE online network

10/13/2014

  • Advertising Age (free access for SmartBrief readers)

The WWE Network, which launched as a fee-based online channel in February, has signed its first advertisers, including Pepsi, Mattel and Kmart. The network will air 30-second spots in between shows, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Outreach is key to training next generation of marketers

10/21/2014

  • iMedia Connection

Industry leaders must work on both a national and local level to educate "the next generation" of the marketing workforce, writes Denise Zimmerman, president and chief strategy officer at NetPlus. Mar… Read More