Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Publicis, Adobe to build marketing management platform

9/12/2014

  • MediaPost Communications

Publicis Groupe is partnering with Adobe Systems to create the Always-On Platform, a cloud marketing tool that will include an attribution model, marketing automation tools, and data and content manag… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

The story behind Miller Lite's retro-can success

9/12/2014

  • Bloomberg Businessweek

Miller Lite decided to bring back its 1970s-era can designs after all of its packaging redesign efforts were rejected in tests. After finding a hook by partnering with the release of "Anchorman 2," th… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

CMS predicts increase in drug spending through 2023

9/8/2014

  • Medical Marketing & Media

The CMS' actuary office expects that spending on prescription drugs in the U.S. will increase by 6.4% next year and by an average of 5.4% annually from 2016 to 2019. Spending on prescription drugs is … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Why marketers must adjust TV spots for digital

9/12/2014

  • iMedia Connection

TV ads may be the "forefathers" of online video, but marketers who perfected commercials for television must change methods to succeed online, Erin Crapser writes. She notes that digital ads offer a "… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Toshiba is named Staples Center's digital signage supplier

9/11/2014

  • Digital Signage Today

Staples Center, home to the Los Angeles Lakers, Clippers and Kings, has signed Toshiba America Business Solutions as the official electronics provider for the arena. Toshiba will revamp the venue's di… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Some of the most popular shows for kids aren't intended for them

9/9/2014

  • Adweek

Children ages 6 to 11 aren't just watching TV programming offered by dedicated networks such as Disney Channel, Nickelodeon and Cartoon Network. They also are big fans of Nick at Nite's "AwesomenessTV… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Think outside the box to build a team with tech skills

9/12/2014

  • VentureBeat

It may be too difficult to find one employment candidate with skills in business, analytics, technology and storytelling, so consider assembling a team that encompasses all those skills, says Erica Se… Read More