Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Video is transforming advertising, IAB exec says

10/2/2014

  • SmartBrief/SmartBlog on Leadership

Video is changing every part of the advertising landscape, but marketers should view it as part of a larger interactive suite of tools instead of walling it off, said Anna Bager, vice president of the… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Facebook thinks Atlas gives it an edge against Google

10/1/2014

  • Wall Street Journal (tiered subscription model), The

Facebook is positioning its new Atlas marketing platform as a major competitor to Google's DoubleClick, saying Atlas can better track ads and target users across devices. "What Facebook is doing with … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients more likely to sign up for portals after conversation, data show

9/29/2014

  • BeckersHospitalReview.com

Patients whom primary care staff approached directly to discuss online patient portals were more likely to sign up than those who received information via mail, a study indicated. The findings appear … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

IAB report explains why the world's best ads work

10/2/2014

  • Business Insider

The IAB has released its first-ever "What Works & Why: IAB Global Insight Report," which features 18 of the most influential digital ads from around the globe. The IAB researched ads in 43 countries, … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

S.D. city's businesses object to new sign rules

10/1/2014

  • Aberdeen American News (S.D.) (tiered subscription model)

A new ordinance in Aberdeen, S.D., allows only blade signs and channel letter signs, a change that has raised the ire of local business owners. "It makes 90% of the businesses technically illegal," sa… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

The digital debate at the center of Advertising Week

9/28/2014

  • New York Times (tiered subscription model), The
  • Wall Street Journal (tiered subscription model), The

This year's Advertising Week in New York is expected to highlight the industry's broad shift to digital, from programmatic ads and data mining to BuzzFeed and YouTube content. Several events are expec… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Some unlikely businesses are producing compelling content

10/2/2014

  • eConsultancy.com

Even typically staid businesses such as dentist offices and funeral providers can produce engaging and entertaining content if they focus on being informative and "editorially approachable," writes Da… Read More