Advertising
Advertising, media and marketing news
4A's SmartBrief
Published in partnership with: American Association of Advertising Agencies
Magna Global: Ad market to reach $486 billion in 2013
6/18/2013
- Los Angeles Times (tiered subscription model)
Magna Global predicts worldwide advertising will increase 3% to $486 billion this year then rise 6% to $515 billion in 2014. While television remains on top, it is expected to decline 2.8% in the U.S.… Read More
The latest marketing and advertising news and information
AAF SmartBrief
Published in partnership with: American Advertising Federation
Harley's European efforts get papal blessing
6/17/2013
- Bloomberg Businessweek
Pope Francis blessed about 35,000 Harley riders in Vatican City on Monday as part of Harley-Davidson's 110th anniversary celebration. The motorcycle-maker is holding similar rallies in 11 countries th… Read More
Health care marketing news
SmartBrief for Health Care Marketers
Published in partnership with: Coalition for Health Care Communication
Supreme Court rules that "pay for delay" agreement restrains trade
6/18/2013
Yesterday the U.S. Supreme Court announced a 5-3 decision in FTC v. Actavis which ends the legal presumption that “pay for delay” agreements among branded and generic drug companies are legal. The… Read More
Interactive advertising news and information
IAB SmartBrief
Published in partnership with: Interactive Advertising Bureau
Porsche's Cayman app drives brand awareness with game features
6/18/2013
- Luxury Daily
Porsche has produced a mobile application to promote its Cayman model. The app simulates driving challenges such as a slalom course, encouraging users to learn the "Code of the Curve," building brand … Read More
News about signs and visual communications
ISA SmartBrief
Published in partnership with: International Sign Association
2 Manhattan stores offer cutting-edge displays and screens
6/13/2013
- Mashable
A pop-up store in New York created by Web jewelry retailer BaubleBar offers "a glimpse of the retail store of the future," Lauren Indvik writes. At BaubleBar, interactive displays project relevant con… Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
Time Warner Cable promotes media unit with new TV ads
6/10/2013
- New York Times (tiered subscription model), The
Time Warner Cable is launching a TV effort in its 52 markets to promote its media unit, which markets video and digital ads on NY1 and RoadRunner.com, among other cable channels and websites. The tagl… Read More
News about marketing to baby boomers and seniors
Immersion Active SmartBrief
Published in partnership with: Immersion Active
Demand for separate living spaces in a home is expected to increase
6/17/2013
- CBS MoneyWatch
As baby boomers age and some move in with their children, the number of people living in multigenerational housing is expected to increase from the current 51.5 million. That growth, combined with a n… Read More
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