Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Publicis chief turns holiday message into interactive game

12/16/2014

  • Wall Street Journal (tiered subscription model), The

Maurice Levy, CEO of Publicis, delivered his annual holiday video message this year in the form of an interactive game. In the video, which will raise money for the Make-a-Wish Foundation, Levy mentio… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Aggressive promotions eat into wireless carriers' bottom lines

12/16/2014

  • Advertising Age (free access for SmartBrief readers)

The two largest U.S. wireless carriers, AT&T and Verizon, are beginning to feel the heat from smaller competitors such as T-Mobile and Sprint, which have set off something of a promotional arms race i… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

HHS partners with payment processing system to reach uninsured

12/15/2014

  • Washington Post (tiered subscription model), The

Receipts from the PayNearMe electronic payment processing system will bear a message reminding users that they can get a health insurance plan at HealthCare.gov. The system allows users to pay utility… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Facebook: Right-rail ads are seeing success

12/16/2014

  • Marketing Land

Facebook's redesigned right-rail ads are 50% more effective at increasing the time users spend looking at the ad, and 29% more effective at catching users' eyes in the first place, the social network … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Almo Professional, ADTI team to sell SkyPanel displays

12/10/2014

  • Digital Signage Connection

Philadelphia-based Almo Professional A/V has signed on as the first distribution partner for ADTI Media's SkyPanel collection of outdoor LED displays. The line of energy-efficient displays features a … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Cox teams with Magna Global on programmatic TV marketplace

12/8/2014

  • Multichannel News

Cox Media and Magna Global early next year are slated to unveil a proprietary programmatic TV ad platform based on AudienceXpress technology. The system will allow Magna Global clients to purchase inv… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How leaders can encourage creativity but not chaos

12/16/2014

  • Harvard Business Review (tiered subscription model)

Managing creative people is a job that requires a delicate balance, and this article suggests that leaders who are too lax will quickly find themselves surrounded by chaos, while those who try to forc… Read More

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