Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Report reveals Facebook's "unusual" digital success

9/18/2014

  • eMarketer

Adults in the U.S. will use Facebook for an average of 21 minutes each day this year -- representing about 6% of their daily time on digital devices and 2.8% of total media time, according to eMarkete… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Pandora, Lexus fill concert seats through user data

9/17/2014

  • Adweek

Pandora and Lexus are partnering on a free concert series in California that will showcase millennial-centric bands and the Lexus F Sport millennial-targeted car. Pandora chose the artists using Lexus… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics

9/15/2014

  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Facebook Media helps brands oversee campaigns

9/18/2014

  • MediaPost Communications

Public figures and brands can now manage their public communications on Facebook through a service called Facebook Media. It helps them control video posts and oversee referrals through shared items a… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Toshiba is named Staples Center's digital signage supplier

9/11/2014

  • Digital Signage Today

Staples Center, home to the Los Angeles Lakers, Clippers and Kings, has signed Toshiba America Business Solutions as the official electronics provider for the arena. Toshiba will revamp the venue's di… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

NCC Media purchases CNN ad time for local political ads

9/16/2014

  • Multichannel News

NCC Media CEO Greg Schaefer says his company has secured advertising slots on CNN that politicians could use to run local ads in the weeks leading up to the upcoming elections. The time purchased is i… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

McDonald's may take its custom toppings test nationwide

9/17/2014

  • Bloomberg

McDonald's is considering expanding its build-your-own-burger experiment, which provides customers with touch-screens on which they can select burger ingredients such as jalapeƱos and tortilla strips… Read More