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4A's SmartBrief
Published in partnership with: American Association of Advertising Agencies
The "skinny" behind food marketing's "it" word
5/21/2013
- Advertising Age (tiered subscription model)
Brands such as SkinnyPop popcorn are joining Skinnygirl Cocktails and Nestle's Skinny Cow in adopting "skinny" to represent healthy-lifestyle consumption. "Skinny is the new 'baby,' as in baby carrots… Read More
The latest marketing and advertising news and information
AAF SmartBrief
Published in partnership with: American Advertising Federation
VW's Kevin Mayer: Will smartphones come to life in cars?
5/21/2013
- Advertising Age (tiered subscription model)
Volkswagen's iBeetle concept harnesses the power of the iPhone 5 and turns it into what Vice President of Marketing Kevin Mayer calls a "pretty cool ... fully integrated, interactive Beetle." New ads … Read More
WLF advises CMS to exclude medical textbooks from Sunshine Act reporting requirements
5/21/2013
Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh… Read More
Interactive advertising news and information
IAB SmartBrief
Published in partnership with: Interactive Advertising Bureau
Dunkin' Donuts runs iced-coffee contest via Twitter's Vine
5/20/2013
- ClickZ
Dunkin' Donuts is using Twitter's Vine video tool for a contest to win iced coffee for a year. Contestants will submit videos on how the product puts pep in their step. "We see an opportunity to like … Read More
News about signs and visual communications
ISA SmartBrief
Published in partnership with: International Sign Association
Report: Digital out-of-home books double-digit growth
5/15/2013
- Digital Signage Connection
Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r… Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
Unscripted "Pastors of L.A." series will air this fall on Oxygen
5/14/2013
- Hollywood Reporter (free content), The
Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e… Read More
News about marketing to baby boomers and seniors
Immersion Active SmartBrief
Published in partnership with: Immersion Active
Analysis: Memory loss is harming life activities among over-60s
5/14/2013
- NBC News
Worsening memory loss to some degree is self-reported by 1 in 8 Americans over 60, with a third of these saying the loss is interfering with their day-to-day abilities, according to the Centers for Di… Read More
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