Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

OgilvyAmp, with staff of 300, to bridge data-creative divide

10/21/2014

  • New York Times (tiered subscription model), The

Ogilvy & Mather today is formally introducing OgilvyAmp, a 300-employee-strong division devoted to data. The unit will be led by Todd Cullen. OgilvyAmp will seek to help clients "remove data as a dist… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Brita builds sugar-cube metropolis in knock on soda

10/21/2014

  • Advertising Age (free access for SmartBrief readers)

Water-filtration brand Brita has released a TV ad that goes after soda brands by portraying a city built of sugar cubes. The spot from Omnicom DBB says that a person who drinks one can of soda per day… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Study: Graphs, formulas make drug data more convincing

10/20/2014

  • National Public Radio

Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a st… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Adobe: Digital video viewing increased 43% in a year

10/21/2014

  • VentureBeat

Consumers watched 43% more digital videos in the second quarter of 2014 than in the same period last year, and nearly 60% of those views came from smartphones, according to an Adobe report. Advertiser… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains

10/15/2014

  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Pepsi, Mattel among first sponsors for WWE online network

10/13/2014

  • Advertising Age (free access for SmartBrief readers)

The WWE Network, which launched as a fee-based online channel in February, has signed its first advertisers, including Pepsi, Mattel and Kmart. The network will air 30-second spots in between shows, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

C Spire earns award for marketing analytics leadership

10/20/2014

  • Mississippi Business Journal

Telecommunications and technology firm C Spire was named the winner of the 2014 Marketing Analytics Leadership Award at the ANA's 2014 Masters of Marketing Annual Conference. "C Spire displayed a high… Read More