4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Wonder Bread becomes daily life's emotional canvas in ad series


  • Adweek

Toronto-based The Hive has produced a series of Wonder Bread ads that use the bread as an emotional canvas for life's daily dramas. In each ad, a voice-over conveys a conversation between loved ones, … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

POM has 2 court dates in label-related cases


  • Wall Street Journal (tiered subscription model), The

Juice brand POM Wonderful heads to the Supreme Court today in its case against Coca-Cola for how the soft drink company branded a competing juice beverage. Separately, POM will face the Federal Trade … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Cleveland Clinic to open medical center in Abu Dhabi, UAE


  • Reuters

The Cleveland Clinic will open a branded, 364-bed medical center in Abu Dhabi under a 15-year agreement in which physicians' salaries and management fees will be paid by the United Arab Emirates. Seve… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Sony taps Google Hangout to promote "The Amazing Spider-Man 2"


  • MediaPost Communications

Sony is using a Google offering called "Shop the Hangout" to promote "The Amazing Spider-Man 2," allowing fans to engage with the movie's cast and director in an interactive broadcast that will also p… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Boston is installing new wayfinding signs downtown


  • Boston Herald

The Downtown Boston Business Improvement District is adding signage as part of a $750,000, multiyear project designed to make it easier for visitors to find their way around and locate features includ… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene


  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Expert: Engage millennials by recognizing their "limitless possibilities" mindset


  • Forbes

Marketers covet millennials but continue to misunderstand them because they approach adulthood in a different manner and view life as having "limitless possibilities," says Katie Elfering, a CEB Icono… Read More