Advertising

Music awards shows on broadcast TV are proving to be a potent tool to boost digital music sales, with Taylor Swift and Justin Bieber among recent beneficiaries of the trend. For example, Swift and Tim… Read More

Brands such as SkinnyPop popcorn are joining Skinnygirl Cocktails and Nestle's Skinny Cow in adopting "skinny" to represent healthy-lifestyle consumption. "Skinny is the new 'baby,' as in baby carrots… Read More

The FDA's Office of Prescription Drug Promotion will be holding an Enforcement Webinar on May 16 to review and discuss enforcement letters issued by OPDP from November 2012 through March 2013. These f… Read More

Dunkin' Donuts is using Twitter's Vine video tool for a contest to win iced coffee for a year. Contestants will submit videos on how the product puts pep in their step. "We see an opportunity to like … Read More

Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r… Read More

Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e… Read More

Worsening memory loss to some degree is self-reported by 1 in 8 Americans over 60, with a third of these saying the loss is interfering with their day-to-day abilities, according to the Centers for Di… Read More