Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Publicis' Maurice Lévy to stay on until 2017

9/16/2014

  • Adweek

Publicis Groupe has announced management changes and a new contract for CEO Maurice Lévy, who will stay on until 2017. Among other agency changes, Saatchi & Saatchi Worldwide CEO Kevin Roberts will b… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Google brings its digital school for agencies to the U.S.

9/15/2014

  • New York Times (tiered subscription model), The

Google is bringing its Squared program across the pond after a successful 2012 test in Britain, where the company taught advertising and media agency employees how to improve work on mobile, social an… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics

9/15/2014

  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Video a factor in improved mobile ad performance

9/16/2014

  • eWeek

Metrics for mobile advertising such as ad engagement rate, ad expansion rate and time spent improved in the second quarter, driven by applications and video, according to Celtra's Mobile Display Ad Pe… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Toshiba is named Staples Center's digital signage supplier

9/11/2014

  • Digital Signage Today

Staples Center, home to the Los Angeles Lakers, Clippers and Kings, has signed Toshiba America Business Solutions as the official electronics provider for the arena. Toshiba will revamp the venue's di… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Some of the most popular shows for kids aren't intended for them

9/9/2014

  • Adweek

Children ages 6 to 11 aren't just watching TV programming offered by dedicated networks such as Disney Channel, Nickelodeon and Cartoon Network. They also are big fans of Nick at Nite's "AwesomenessTV… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

What independent programmatic measurement looks like

9/16/2014

  • Advertising Age (free access for SmartBrief readers)

Brand marketers need to independently measure their programmatic ad buys, and any system they develop must be more reliable than the programmatic algorithms they're using before the purchase. A progra… Read More