Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Taco Bell's risky McDonald's attack ads are working

7/28/2014

  • Wall Street Journal (tiered subscription model), The

Taco Bell's aggressive advertising attacks on McDonald's and its mascot have served up in-store traffic gains and helped its ads score higher on the Ace Metrix likability scale than McDonald's, despit… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Havas, AOL create international programmatic venture

7/29/2014

  • Wall Street Journal (tiered subscription model), The

AOL and Havas are partnering on a programmatic ad-buying service, with Havas trading desk Affiperf using AOL's ONE programmatic platform in more than 100 countries. Marketers will get purchase options… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Hospitals tout national magazine rankings

7/21/2014

  • MedPage Today (free registration)

U.S. News & World Report has published its ranking of the nation's top hospitals, and hospital leaders have released statements on their websites and to the press touting their rankings. Mayo Clinic r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

How the cellphone-unlocking bill could affect the Internet of Things

7/29/2014

  • Washington Post (tiered subscription model), The

President Barack Obama has vowed to sign a cellphone-unlocking bill that will make it legal for consumers to switch devices from one carrier to another. The bill could also affect connected devices ra… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Planners nix proposal for 76-foot freeway sign

7/23/2014

  • Elk Grove Citizen (Calif.)

The planning commission in Elk Grove, Calif., voted against a request by Monument Partners to erect a 76-foot-tall sign near Highway 99. The applicant said the sign would promote businesses that are f… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

FX waits on "Live + 3" ratings for "The Strain"

7/21/2014

  • Variety

FX delayed the release of ratings for its new drama "The Strain" until Nielsen issued its "Live + 3" numbers. Young-adult viewership of the show went up 64% with the delayed views taken into account. … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why there's no such thing as a "definitive metric"

7/28/2014

  • Digiday.com

Marketers shouldn't make the same mistake with the engaged time metric as they did with click-thru rates, writes Edward Kim, CEO of SimpleReach. CTRs -- and any single metric -- are far too limiting t… Read More