Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

People en Español to publish some English content

4/23/2014

  • Advertising Age (free access for SmartBrief readers)

The June issue of People en Español will break with tradition and feature some English-language content via an insert dubbed "Chica." The insert -- featuring six pages of editorial and another six pa… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Lincoln bases its Chinese showrooms on luxury hotels

4/23/2014

  • Advertising Age (free access for SmartBrief readers)

Lincoln is creating eight stores in China and will start selling cars this fall, and its showrooms will look like the lobby of a high-end boutique hotel. The design is a test run for "The Lincoln Way"… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients force health care providers to rethink how they do business

4/21/2014

  • HealthLeaders Media

Health care consumers increasingly expect price transparency, convenient office hours and innovative uses of technology such as telemedicine, forcing providers to try new things, a PricewaterhouseCoop… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Mobile still trails print in ad spending

4/23/2014

  • eMarketer

U.S. advertisers are expected to spend more than 80 cents per adult per hour spent with print media this year, but only 10 cents on digital media and just 7 cents on mobile media, according to eMarket… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Boston is installing new wayfinding signs downtown

4/17/2014

  • Boston Herald

The Downtown Boston Business Improvement District is adding signage as part of a $750,000, multiyear project designed to make it easier for visitors to find their way around and locate features includ… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

El Rey creates social push for "From Dusk Till Dawn"

4/21/2014

  • Multichannel News

El Rey Network has created a social promotion for "From Dusk to Dawn: The Series" that lets audience members use a special phone number to answer the query, "What would you do for Santánico Pandemoni… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How leaders can get their team to "clarity" faster

4/23/2014

  • Inc. online (free registration)

Staff members who are overwhelmed or underprepared can cause a decrease in "speed to clarity," defined by Predictable Success CEO Les McKeown as the time between the discovery of an issue and that iss… Read More