Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Magazine ad pages fell 4% in Q1

4/18/2014

  • Adweek

Magazine advertising pages dipped during the first quarter of 2014, with the biggest hits in retail and tech advertising. "When you look across 186 magazines, one of the biggest declines, in retail, w… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Taco Bell executive notes commitment to mobile, Instagram

4/18/2014

  • eMarketer

Mobile and Instagram in particular have been integral to Taco Bell's marketing of its new breakfast offerings, Taco Bell Chief Marketing Officer Chris Brandt says in this interview. "We worked directl… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Cleveland Clinic to open medical center in Abu Dhabi, UAE

4/14/2014

  • Reuters

The Cleveland Clinic will open a branded, 364-bed medical center in Abu Dhabi under a 15-year agreement in which physicians' salaries and management fees will be paid by the United Arab Emirates. Seve… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: 46% of social casino gaming revenue is mobile

4/18/2014

  • VentureBeat

Nearly half of all social casino game revenues globally now originate from mobile devices, according to a report by market analyst firm Eilers Research. Mobile saw 13.8% growth in this category in the… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Boston is installing new wayfinding signs downtown

4/17/2014

  • Boston Herald

The Downtown Boston Business Improvement District is adding signage as part of a $750,000, multiyear project designed to make it easier for visitors to find their way around and locate features includ… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene

4/13/2014

  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Expert: Engage millennials by recognizing their "limitless possibilities" mindset

4/18/2014

  • Forbes

Marketers covet millennials but continue to misunderstand them because they approach adulthood in a different manner and view life as having "limitless possibilities," says Katie Elfering, a CEB Icono… Read More