Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

180LA creates Meghan Trainor music video as part of HP campaign

11/21/2014

  • Adweek

Meghan Trainor's followup to her megahit "All About That Bass" is "Lips Are Movin," and the music video for the song was created by 180LA as part of a campaign to promote HP's Pavilion x360 tablet-lap… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Volkswagen to halt its run of Super Bowl ads in 2015

11/21/2014

  • Advertising Age (free access for SmartBrief readers)

Volkswagen says it will not be buying an ad during the 2015 Super Bowl, breaking a five-year streak that included "The Force," a standout spot in 2011. Lincoln and Jaguar, two 2014 Super Bowl advertis… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

FDA to study how consumers process drug risk info in TV ads

11/17/2014

  • Wall Street Journal (tiered subscription model), The

The FDA Office of Prescription Drug Promotion is planning to examine how well consumers comprehend risk and benefit information presented in televised drug ads. Patients diagnosed with seasonal allerg… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Macy's gets interactive with Black Friday shoppers

11/21/2014

  • Retailing Today

Shoppers who visit a Macy's store during doorbuster hours Thanksgiving weekend on Black Friday can use the Macy's application on their smartphones to scan QR codes throughout the store and win up to $… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Behind ISA's nationwide approach to sign advocacy

11/20/2014

  • CQ.com (subscription required)

ISA represents about 2,000 U.S. sign manufacturers, with a 22-member staff and a three-person response team that's ready at a moment's notice to travel to cities and towns across the country to educat… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Facebook to limit brand posts that look like ads

11/16/2014

  • Re/code
  • New York Times (tiered subscription model), The

Facebook plans to reduce the number of promotional posts from brands that appear in user feeds. Brands should expect organic reach of ad-like posts "to fall significantly," the company said. The move … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Tips for reducing the risk of online video ad fraud

11/21/2014

  • Advertising Age (free access for SmartBrief readers)

There are a number of steps marketers can take to protect against fraudulently inflated viewing numbers for online video ads, including using third-party sources to verify ad metrics and identifying a… Read More

Reader Poll