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Heineken is launching a mobile application to promote summer campaign contests featuring a limited-edition 16-ounce bottle that acts as an augmented-reality portal. When a smartphone recognizes a Hein… Read More

Sources say Procter & Gamble is talking to companies such as MarketShare Partners, ThinkVine and Marketing Evolution with an eye toward scrapping their marketing-mix modeling in favor of something new… Read More

The FDA's Office of Prescription Drug Promotion will be holding an Enforcement Webinar on May 16 to review and discuss enforcement letters issued by OPDP from November 2012 through March 2013. These f… Read More

The Brian Atwood footwear brand is running a #ShoeLover contest on Instagram that aims to boost customer loyalty. Contestants upload what the company calls "selfie-style" photos of their favorite Bria… Read More

Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r… Read More

Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e… Read More

Worsening memory loss to some degree is self-reported by 1 in 8 Americans over 60, with a third of these saying the loss is interfering with their day-to-day abilities, according to the Centers for Di… Read More