Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why Xbox is ditching original content in favor of gaming

7/23/2014

  • Wall Street Journal (tiered subscription model), The

Microsoft's move to shutter its Xbox original content unit is an admission that its marketing of the Xbox One as a media device has largely failed, according to this analysis. Xbox One sales have lagg… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Hershey Co. accounts for nearly half of candy ads on TV

7/24/2014

  • Wall Street Journal (tiered subscription model), The

Hershey Co. accounted for nearly half of the $883.6 million spent on national TV ads for candy and gum in the first half of 2014, with the bulk of spending going toward Hershey's and Reese's products,… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Hospitals tout national magazine rankings

7/21/2014

  • MedPage Today (free registration)

U.S. News & World Report has published its ranking of the nation's top hospitals, and hospital leaders have released statements on their websites and to the press touting their rankings. Mayo Clinic r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

This mobile sunscreen coupon displays in sunlight only

7/24/2014

  • Mashable

Zealios Skin Care's half-off mobile coupon for sunscreen is displayed only when a user's phone detects direct sunlight. Users are then directed to the Zealios website to purchase the sunscreen. The pr… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Red Bank, N.J., officials spar over sign enforcement

7/16/2014

  • Hub (N.J.), The

Some businesses in Red Bank, N.J., are displaying signs that aren't in compliance with town ordinances, sparking a debate among council members about balancing the needs of local businesses and the ap… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

FX waits on "Live + 3" ratings for "The Strain"

7/21/2014

  • Variety

FX delayed the release of ratings for its new drama "The Strain" until Nielsen issued its "Live + 3" numbers. Young-adult viewership of the show went up 64% with the delayed views taken into account. … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Understanding the limits of data-based foresight

7/23/2014

  • iMedia Connection

Beware of relying solely on data when shaping a strategy, as it doesn't always provide foolproof predictions of audience response to marketing efforts, writes Shawn Aguilar, digital marketing manager … Read More