Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Marriott provides a virtual escape in hotel lobbies

9/19/2014

  • Digiday.com

Marriott has partnered with experiential-marketing agency Relevent and visual-effects studio Framestore to create virtual-reality escapes to Hawaii or London in booths located in its lobbies. The #Get… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Report: P&G scraps its NFL breast cancer campaign

9/19/2014

  • CBS Sports

Procter & Gamble and its Crest brand have ended plans for an NFL-themed Breast Cancer Awareness Month campaign in light of the league's recent off-the-field issues, according to this report. The campa… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics

9/15/2014

  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Tastemade's video content brings brands knocking

9/19/2014

  • Wall Street Journal (tiered subscription model), The

American Express, Hyundai and Chase are among the brands advertising on YouTube-focused content platform Tastemade, which has no ad sales team. Brands have been actively reaching out and expressing in… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ariz. church takes its sign fight to the Supreme Court

9/18/2014

  • Arizona Daily Star (Tucson)

The U.S. Supreme Court will hear arguments next year in a case brought by the Good News Community Church in Gilbert, Ariz. The church argues that rules limiting the size and placement of signs adverti… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

NCC Media purchases CNN ad time for local political ads

9/16/2014

  • Multichannel News

NCC Media CEO Greg Schaefer says his company has secured advertising slots on CNN that politicians could use to run local ads in the weeks leading up to the upcoming elections. The time purchased is i… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to successfully transform a brand

9/19/2014

  • Entrepreneur online

If you're tasked with transforming a brand, the first step is understanding where the current brand is falling short, writes Jim Freeze, chief marketing officer at Aspect. As you build buy-in across t… Read More