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4A's SmartBrief
Published in partnership with: American Association of Advertising Agencies
Lego promotes "Yoda Chronicles" with life-size Star Wars jet
5/24/2013
- Gizmodo
- Adweek/AdFreak blog
Lego has created a life-size Star Wars X-Wing fighter jet and transported it to Times Square to promote "The Yoda Chronicles," a new Cartoon Network show. "At 11 feet tall, 43 feet long, 44 feet wide Read More
The latest marketing and advertising news and information
AAF SmartBrief
Published in partnership with: American Advertising Federation
Twitter unveils new TV products, partners
5/23/2013
- Wall Street Journal, The
- Advertising Age (tiered subscription model)
- Adweek
Twitter has unveiled new products and partnerships as it looks to further connect to television. A dashboard powered by its recent acquisition of Bluefin Labs allows TV advertisers to send Promoted Tw Read More
WLF advises CMS to exclude medical textbooks from Sunshine Act reporting requirements
5/21/2013
Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh Read More
Interactive advertising news and information
IAB SmartBrief
Published in partnership with: Interactive Advertising Bureau
Del Monte offers mobile recipe notebook with summer theme
5/24/2013
- Mobile Marketer
Del Monte is engaging consumers with the chance to create their own recipe and food idea notebooks with the Springpad mobile application. The app, which can be synced with a Facebook or Twitter accoun Read More
News about signs and visual communications
ISA SmartBrief
Published in partnership with: International Sign Association
ISA approves affiliate status for 16 regional associations
5/22/2013
- SignWeb
ISA's board of directors approved a plan to make 16 regional sign associations into ISA Affiliated Associations. Under the new system, local sign companies that previously had to join ISA and their lo Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
VOD is paying off for cablers, networks
5/20/2013
- New York Times (tiered subscription model), The
Video-on-demand is starting to pay off, in terms of providing critical audience boosts to TV shows, retaining pay-TV customers and -- if fast-forwarding is shut off -- providing reassurance to markete Read More
News about marketing to baby boomers and seniors
Immersion Active SmartBrief
Published in partnership with: Immersion Active
Having multiple generations on board is key to startup's success
5/21/2013
- Women 2.0 blog
A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def Read More
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