Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Scripps, Journal to merge broadcast holdings, spin off newspapers

7/31/2014

  • Milwaukee Journal Sentinel (tiered subscription model)

E.W. Scripps Co. and Journal Communications have agreed to combine their broadcast assets and create a separate, publicly traded company for their newspapers. Scripps will now have control over 34 TV … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Shakira's Activia-sponsored video is the most-shared ad ever

7/31/2014

  • Wall Street Journal (tiered subscription model), The

Shakira's Activia-sponsored "La La La" video has overtaken Volkswagen's "The Force" as the most-shared ad ever with more than 5.375 million shares, according to Unruly. The video for the song, which a… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

AHA recommends tailored care for Hispanic Americans

7/28/2014

  • Reuters

Hispanic Americans have unique cardiovascular health risks and need tailored care, according to a report from the American Heart Association. The AHA recommends that health care providers modify care … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

IAB: 98% of big U.S. publishers are pursuing programmatic sales

7/31/2014

  • Marketing Land

Nearly all of the large digital publishers in the U.S. have domestic programmatic ad sales in place, and about 72% are pursuing programmatic abroad, according to an IAB and Winterberry Group report. C… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Planners nix proposal for 76-foot freeway sign

7/23/2014

  • Elk Grove Citizen (Calif.)

The planning commission in Elk Grove, Calif., voted against a request by Monument Partners to erect a 76-foot-tall sign near Highway 99. The applicant said the sign would promote businesses that are f… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Smaller providers embrace OTT, consider abandoning video

7/28/2014

  • Multichannel News
  • Multichannel News

Cable ONE has joined the list of small cable providers granting customers direct access to Netflix via TiVo HD-DVRs. The Cable ONE partnership with TiVo is part of a trend of smaller and independent o… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Under Armour features ballerina in ads for women's line

7/31/2014

  • New York Times (tiered subscription model), The

Under Armour is breaking from its usual practice of featuring professional athletes in its ads by highlighting ballerina Misty Copeland in a commercial promoting its women's line. The ad introduces th… Read More