Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why the NFL's new CMO is a "good catch" for the league

9/29/2014

  • Advertising Age (free access for SmartBrief readers)

The NFL "made a good catch" when it hired Dawn Hudson as its chief marketing officer, said John Sicher of Beverage Digest, who covered Hudson when she worked at PepsiCo. Dave Burwick, a former colleag… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Study: Forceful ads about identity will send customers away

9/28/2014

  • New York Times (tiered subscription model), The

Ads that tie products to an identity, such as being green, can push customers away if they're too restrictive and don't feel like a choice, according to report in the Journal of Consumer Research. Ads… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

States push health care cost transparency

9/22/2014

  • MedPage Today (free registration)

Fourteen states require health insurers to disclose their health care provider payment rates, and some, including New Hampshire, release the data to consumers in an effort to help patients make smarte… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Coca-Cola launches wearable fitness monitor for teens

9/29/2014

  • Drum (Glasgow, Scotland), The

Coca-Cola is getting into wearables with a fitness theme. The company is offering a fitness and sleep monitor aimed at teens as well as a "Just Dance Now" mobile game to encourage more physical activi… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Wis. coffee shop makes waves over Wendy the Windsock

9/25/2014

  • Capital Times (Madison, Wis.), The

Madison, Wis., has ordered Lindsey Lee, owner of Cargo Coffee, to take down the orange windsock that has flown from the roof of the building for more than a decade, threatening a $65-per-day fine. Lee… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

VW takes its Golf for a drive inside a Target

9/22/2014

  • Advertising Age (free access for SmartBrief readers)

Volkswagen is touting its 2015 Golf in a video from Funny or Die that shows two men driving through a Target to find everything needed to spruce up an apartment. The three-minute ad is part of a packa… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA's CEO: What viewability means for advertisers

9/29/2014

  • MediaPost Communications

Embracing viewability guidelines will help keep marketers from paying for ads that can't be seen by users, but it's important to distinguish that from the debate over fraudulent bot traffic, writes Bo… Read More