Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Ditch the Web benchmarks that don't matter anymore

7/25/2014

  • Re/code

Site rankings, keyword-heavy content posted merely for the sake of having new content, and link exchanges that encourage users to navigate away from a site are some of the long obsolete tactics that m… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Miss. to seek information from Google about drug ads

7/25/2014

  • Bloomberg Businessweek

Mississippi Attorney General Jim Hood says he isn't satisfied with what Google does to screen illegal drug ads and videos for counterfeit goods. The state plans to ask Google for information about its… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Hospitals tout national magazine rankings

7/21/2014

  • MedPage Today (free registration)

U.S. News & World Report has published its ranking of the nation's top hospitals, and hospital leaders have released statements on their websites and to the press touting their rankings. Mayo Clinic r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

AT&T reportedly close to deal with YouTube video network

7/25/2014

  • Los Angeles Times (tiered subscription model)

A source says AT&T's Otter Media, a joint venture with the Chernin Group, is in talks to buy a majority stake of Fullscreen Inc., a three-year-old company with 15,000 YouTube channels that garners 2.5… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Planners nix proposal for 76-foot freeway sign

7/23/2014

  • Elk Grove Citizen (Calif.)

The planning commission in Elk Grove, Calif., voted against a request by Monument Partners to erect a 76-foot-tall sign near Highway 99. The applicant said the sign would promote businesses that are f… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Yahoo buys app-analytics firm Flurry in $200M deal

7/21/2014

  • Wall Street Journal (tiered subscription model), The

Yahoo is purchasing Flurry, a mobile application analytics company, in a $200 million deal that it hopes will deliver a boost to its mobile ad revenue. Flurry has partnered with more than 8,000 app pu… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Don't let your measurement focus turn into tunnel vision

7/25/2014

  • MediaPost Communications

Focusing too much on hard data can potentially narrow a marketer's vision to achieving narrow benchmarks, such as attracting Facebook likes and tweets, and not much else, writes Tom Goodwin, founder o… Read More