Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Starbucks to test coffee-dispensing trucks at 3 colleges

8/21/2014

  • Bloomberg Businessweek

Starbucks, which has 11,500 stores in the U.S. but just 300 on college campuses, is sending coffee trucks to the campuses of Arizona State University, James Madison University and Coastal Carolina Uni… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Acura offers car customization within Twitter

8/21/2014

  • Digiday.com

Acura is letting consumers create their own customized 2015 TLX via a Twitter card that doesn't require users to leave the service. The tool, developed as part of a campaign from Mullen, gives users a… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Survey gauges hospitals' patient engagement efforts

8/18/2014

  • HealthLeaders Media

Health care leaders responding to a survey said changing organizational culture is the biggest obstacle to raising patient experience scores. Patients who have a positive experience in health care hav… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Tumblr growth provides a lift at Yahoo

8/21/2014

  • eMarketer

Tumblr users increased by nearly half last year and a further 25% gain is projected for this year by eMarketer. The performance provides a lift for owner Yahoo, where display ad revenue continues to d… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ala. restaurant revives "Goal Post" neon sign

8/13/2014

  • Anniston Star (Ala.), The

The owners of Betty's Bar-B-Q in Anniston, Ala., will bring a popular neon sign back to life and back into the family. Restaurateur Cathy Pruett Cofield bought the sign that was originally created for… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Shark Week ads enhanced with augmented reality capabilities

8/19/2014

  • Mobile Marketer

Discovery Channel is using the Blippar mobile advertising application to provide augmented reality enhancement to ads shown during its Shark Week programming. Blippar and Discovery also partnered with… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to make sure your content achieves its full potential

8/20/2014

  • Spark Media Solutions

There's no sure method for getting a video or other piece of content to go "viral," but there are ways to make sure content achieves its maximum possible effect, writes David Spark of Spark Media Solu… Read More