Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Apple launches new ad, tagline accompanied by Pixies' "Gigantic"

4/24/2014

  • Mashable

Apple has debuted a new tagline -- "You're more powerful than you think" -- in an iPhone 5S ad featuring various musicians and everyday folks playing the Pixies' "Gigantic." The ad and tagline are mea… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

P&G will slash marketing to shore up its bottom line

4/24/2014

  • Advertising Age (free access for SmartBrief readers)

Procter & Gamble will reduce its overall marketing spending this year as it looks to improve its bottom line, which is taking a hit from currency devaluation in foreign markets, said Jon Moeller, P&G'… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients force health care providers to rethink how they do business

4/21/2014

  • HealthLeaders Media

Health care consumers increasingly expect price transparency, convenient office hours and innovative uses of technology such as telemedicine, forcing providers to try new things, a PricewaterhouseCoop… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Receipt-based mobile campaign is tied to World Cup

4/24/2014

  • Mobile Marketer

Mobile is part of a wider campaign by Home Depot, Coca-Cola and Makita that invites consumers to snap a photo of a store receipt for a chance to attend the FIFA World Cup in Brazil. The receipt tactic… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Fla. city tweaks controversial sign ordinance

4/23/2014

  • WFTX-TV (Cape Coral, Fla.)

The city council in Cape Coral, Fla., amended a sign ordinance passed last year to allow businesses to display a single A-frame sign during business hours. The original ordinance, which called for an … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

El Rey creates social push for "From Dusk Till Dawn"

4/21/2014

  • Multichannel News

El Rey Network has created a social promotion for "From Dusk to Dawn: The Series" that lets audience members use a special phone number to answer the query, "What would you do for Sant├ínico Pandemoni… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Improving your marketing organization starts with change

4/24/2014

  • MarketingProfs

Whenever marketing leaders seek to improve their operations, they must first work to change their team's culture, processes and skills, writes Laura Patterson, founder of VisionEdge Marketing. Succeed… Read More