Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Marketers are poised to double programmatic spend this year

10/17/2014

  • eMarketer

Programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, and then double again to reach more than $20 billion in 2016, according … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Apple buys Twitter ads, despite little social presence

10/16/2014

  • Adweek

Apple purchased a Promoted Trend ad on Twitter to promote the iPad Air 2, but the company had to use its @iTunesMusic account because it doesn't even have a main Apple company account. While Samsung h… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Digital is only part of a balanced marketing mix

10/13/2014

  • PharmExec.com

Digital technologies hold great promise in health care marketing but have not replaced conventional content channels, writes Mark Perlotto, founder and president of Excitant Healthcare Advertising. "T… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

IAB U.K. supports efforts to wipe out ad misplacement

10/17/2014

  • Drum (Glasgow, Scotland), The

AOL, Yahoo and DoubleClick are among the big names joining an effort spearheaded by the IAB U.K. and other organizations to eradicate ad misplacement online. The Digital Trading Standards Group has ve… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains

10/15/2014

  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Pepsi, Mattel among first sponsors for WWE online network

10/13/2014

  • Advertising Age (free access for SmartBrief readers)

The WWE Network, which launched as a fee-based online channel in February, has signed its first advertisers, including Pepsi, Mattel and Kmart. The network will air 30-second spots in between shows, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Why accountability is critical for marketing tech

10/17/2014

  • MarketingProfs

Having modern and appropriate technology is critical for any marketer, but there are steps to take before making that request, writes Laura Patterson, founder of VisionEdge Marketing. Start with align… Read More