Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Havas, AOL create international programmatic venture

7/29/2014

  • Wall Street Journal (tiered subscription model), The

AOL and Havas are partnering on a programmatic ad-buying service, with Havas trading desk Affiperf using AOL's ONE programmatic platform in more than 100 countries. Marketers will get purchase options… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Vice to create branded videos tied to Budweiser's music festivals

7/28/2014

  • Adweek

Budweiser is working with Vice again on a new branded video series for its Made in America Festival. The "Made Underground" campaign follows two bands as they look for street artists to join their per… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

AHA recommends tailored care for Hispanic Americans

7/28/2014

  • Reuters

Hispanic Americans have unique cardiovascular health risks and need tailored care, according to a report from the American Heart Association. The AHA recommends that health care providers modify care … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

How the cellphone-unlocking bill could affect the Internet of Things

7/29/2014

  • Washington Post (tiered subscription model), The

President Barack Obama has vowed to sign a cellphone-unlocking bill that will make it legal for consumers to switch devices from one carrier to another. The bill could also affect connected devices ra… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Planners nix proposal for 76-foot freeway sign

7/23/2014

  • Elk Grove Citizen (Calif.)

The planning commission in Elk Grove, Calif., voted against a request by Monument Partners to erect a 76-foot-tall sign near Highway 99. The applicant said the sign would promote businesses that are f… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Yahoo buys app-analytics firm Flurry in $200M deal

7/21/2014

  • Wall Street Journal (tiered subscription model), The

Yahoo is purchasing Flurry, a mobile application analytics company, in a $200 million deal that it hopes will deliver a boost to its mobile ad revenue. Flurry has partnered with more than 8,000 app pu… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Top CMOs are relying on digital execs to stay up to speed

7/29/2014

  • Adweek

Two heads are better than one at brands such as GE, Taco Bell and Levi's, where chief marketers are collaborating with digital/social media executives to achieve their goals. Among the pairings highli… Read More