Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

4A's, ad groups to form new entity to combat ad fraud

10/1/2014

  • SmartBrief/SmartBlog on Social Media
  • Wall Street Journal (tiered subscription model), The

The 4A's is partnering with the Association of National Advertisers and the Interactive Advertising Bureau on an initiative to help fight online ad fraud, piracy and malware. The groups will form an i… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Mobile offers low risk and high returns, MMA CEO says

10/1/2014

  • SmartBrief/SmartBlog on Leadership

The success of mobile companies such as Uber is a sign of the disruption mobile is poised to cause in many industries, including retail and consumer-packaged goods, says Greg Stuart, CEO of the Mobile… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients more likely to sign up for portals after conversation, data show

9/29/2014

  • BeckersHospitalReview.com

Patients whom primary care staff approached directly to discuss online patient portals were more likely to sign up than those who received information via mail, a study indicated. The findings appear … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Tech welcome at Ad Week, but focus still creative

10/1/2014

  • Forbes

The balance between machine-generated digital ads and creativity that engages viewers is a topic of discussion across forums at New York's Advertising Week. A UM study in 16 countries found that 66% o… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Wis. coffee shop makes waves over Wendy the Windsock

9/25/2014

  • Capital Times (Madison, Wis.), The

Madison, Wis., has ordered Lindsey Lee, owner of Cargo Coffee, to take down the orange windsock that has flown from the roof of the building for more than a decade, threatening a $65-per-day fine. Lee… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

The digital debate at the center of Advertising Week

9/28/2014

  • New York Times (tiered subscription model), The
  • Wall Street Journal (tiered subscription model), The

This year's Advertising Week in New York is expected to highlight the industry's broad shift to digital, from programmatic ads and data mining to BuzzFeed and YouTube content. Several events are expec… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Allstate says some of its TV ad budget is shifting to digital

10/1/2014

  • Wall Street Journal (tiered subscription model), The

Allstate will transfer about 20% of its 2013 TV advertising budget to digital advertising by next year, when it will spend about a third of its budget to digital. "We are following people's media cons… Read More