Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Report reveals Facebook's "unusual" digital success

9/18/2014

  • eMarketer

Adults in the U.S. will use Facebook for an average of 21 minutes each day this year -- representing about 6% of their daily time on digital devices and 2.8% of total media time, according to eMarkete… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

How Nike, Pepsi and others are reacting to NFL's troubles

9/17/2014

  • Bloomberg
  • Adweek
  • Wall Street Journal (tiered subscription model), The
  • Advertising Age (free access for SmartBrief readers)

Major NFL sponsors are becoming more vocal about the league's troubles with off-the-field violence, though few are cutting ties with league. Nike, however, has suspended its endorsement deal with Adri… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics

9/15/2014

  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Facebook Media helps brands oversee campaigns

9/18/2014

  • MediaPost Communications

Public figures and brands can now manage their public communications on Facebook through a service called Facebook Media. It helps them control video posts and oversee referrals through shared items a… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ariz. church takes its sign fight to the Supreme Court

9/18/2014

  • Arizona Daily Star (Tucson)

The U.S. Supreme Court will hear arguments next year in a case brought by the Good News Community Church in Gilbert, Ariz. The church argues that rules limiting the size and placement of signs adverti… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

NCC Media purchases CNN ad time for local political ads

9/16/2014

  • Multichannel News

NCC Media CEO Greg Schaefer says his company has secured advertising slots on CNN that politicians could use to run local ads in the weeks leading up to the upcoming elections. The time purchased is i… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Marketers discuss methods for reaching baby boomers

9/18/2014

  • CIO.com

At first glance, marketing to baby boomers may look a lot like marketing to millennials: Honesty, transparency and personality are important, and the sales process should be easy and secure. The baby … Read More