Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Magna Global: Ad market to reach $486 billion in 2013

6/18/2013

  • Los Angeles Times (tiered subscription model)

Magna Global predicts worldwide advertising will increase 3% to $486 billion this year then rise 6% to $515 billion in 2014. While television remains on top, it is expected to decline 2.8% in the U.S.… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Harley's European efforts get papal blessing

6/17/2013

  • Bloomberg Businessweek

Pope Francis blessed about 35,000 Harley riders in Vatican City on Monday as part of Harley-Davidson's 110th anniversary celebration. The motorcycle-maker is holding similar rallies in 11 countries th… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Supreme Court rules that "pay for delay" agreement restrains trade

6/18/2013

Yesterday the U.S. Supreme Court announced a 5-3 decision in FTC v. Actavis which ends the legal presumption that “pay for delay” agreements among branded and generic drug companies are legal. The… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Porsche's Cayman app drives brand awareness with game features

6/18/2013

  • Luxury Daily

Porsche has produced a mobile application to promote its Cayman model. The app simulates driving challenges such as a slalom course, encouraging users to learn the "Code of the Curve," building brand … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

2 Manhattan stores offer cutting-edge displays and screens

6/13/2013

  • Mashable

A pop-up store in New York created by Web jewelry retailer BaubleBar offers "a glimpse of the retail store of the future," Lauren Indvik writes. At BaubleBar, interactive displays project relevant con… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Time Warner Cable promotes media unit with new TV ads

6/10/2013

  • New York Times (tiered subscription model), The

Time Warner Cable is launching a TV effort in its 52 markets to promote its media unit, which markets video and digital ads on NY1 and RoadRunner.com, among other cable channels and websites. The tagl… Read More

Immersion Active SmartBrief

News about marketing to baby boomers and seniors

Immersion Active SmartBrief

Published in partnership with: Immersion Active

Demand for separate living spaces in a home is expected to increase

6/17/2013

  • CBS MoneyWatch

As baby boomers age and some move in with their children, the number of people living in multigenerational housing is expected to increase from the current 51.5 million. That growth, combined with a n… Read More