Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

What the broadcast networks have in store for the upfront

4/22/2014

  • Adweek

CBS is well-positioned for the 2014-2015 upfront, according to this preview, because of the debut of Thursday night football as well as top-rated "Big Bang Theory." NBC is still struggling with its Th… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

McDonald's launches China concept store with new ads, slogan

4/22/2014

  • Advertising Age (free access for SmartBrief readers)

A new McDonald's restaurant in Guangzhou, China, is embracing local culture with traditional d├ęcor, including tables that seat 10, and a regional slogan: "It's good to get together." In a new set of … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Patients force health care providers to rethink how they do business

4/21/2014

  • HealthLeaders Media

Health care consumers increasingly expect price transparency, convenient office hours and innovative uses of technology such as telemedicine, forcing providers to try new things, a PricewaterhouseCoop… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Facebook, Pinterest top social field for referrals

4/22/2014

  • TheNextWeb.com

Large market shares and healthy increases over the past quarter drove Facebook and Pinterest to the top of a field of eight social media platforms as the clear leaders in referral traffic, according t… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Boston is installing new wayfinding signs downtown

4/17/2014

  • Boston Herald

The Downtown Boston Business Improvement District is adding signage as part of a $750,000, multiyear project designed to make it easier for visitors to find their way around and locate features includ… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene

4/13/2014

  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Netflix: Connecting with consumers is working as an ad strategy

4/22/2014

  • MarketingWeek.co.uk (U.K.) (free content)

Netflix CEO Reed Hastings says the company will continue its strategy of highlighting the delight members find in its service, which led to increased revenue in the first quarter. Rather than focusing… Read More