Advertising

Five executives are poised to play a big role in how 2015's advertising challenges are met, writes Nathalie Tadena. Interpublic CEO Michael Roth tops the list, as the holding company faces an activist… Read More

Pinterest says its tests of Promoted Pins this year prove that they perform as well as or better than organic pins, and the social network is preparing to offer the option to all advertisers beginning… Read More

The shift to value-based care, increasing price sensitivity among patients and health care providers, and restrictive formularies are among the trends affecting health care marketers, writes Monique L… Read More

Streaming-video service Vessel features a subscription model that allows users to see short-form content three days before the nonpaying public. With no movie or TV content planned, Vessel may have a … Read More

Consumer data generated through a slew of sources can be used to personalize digital signage, said Omnivex CEO Doug Bannister in a recent webinar. "The bottom line is that businesses need to figure ou… Read More

MSNBC is expanding its programming to include sports, books and pop culture through a new digital video portal. "Shift by MSNBC" will feature personalities and shows that could eventually be seen on T… Read More

This guide for chief marketing officers outlines the best practices, players, metrics and models that make up the cross-platform measurement ecosystem. "Where we are headed is that more and more media… Read More