Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Behind General Mills' plans to bring cereal back

7/10/2014

  • Bloomberg Businessweek

General Mills is counting on cereal for growth despite a Nielsen measure showing a 3.5% drop in cereal sales over a 12-month period. The company's strategy includes capitalizing on food trends such as… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Twitter World Cup contest will color Rio's Christ statue

7/10/2014

  • Reuters

Twitter is teaming up with the Archdiocese of Rio de Janeiro to light up the Brazilian city's landmark Christ statue with the flag colors of the World Cup finalist teams. The team that earns the most … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Indian generic-drug makers launch PR campaign in the U.S.

7/7/2014

  • Businessworld (India)

The Indian Pharmaceutical Alliance has hired Washington, D.C.-based India First Group to boost the generic-drug industry's reputation in the U.S. The first step in the campaign is mobilization of the … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

YouTube young-adult series inspired by amateur videos

7/10/2014

  • New York Times (tiered subscription model), The

James Patterson's "Maximum Ride" fantasy novels will be turned into a YouTube series by Collective Digital Studio. Each of the six to 10 initial episodes will be 10 to 15 minutes long, targeting fans … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Digital menu boards do more than highlight the food

7/9/2014

  • Digital Signage Today

Menu boards are key focal points in restaurants, and eateries are discovering the benefits of digital systems that connect with point-of-sale systems, writes BrightSign CEO Jeff Hastings. Digital syst… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Twitter partners with analytics firms for mobile effort

7/7/2014

  • VentureBeat

Twitter is placing emphasis on mobile measurement with its Twitter Marketing Platform Program and accompanying partnerships with mobile analytics firms. The program gives marketers real-time and preci… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Upworthy focuses on strategy alignment with brands

7/10/2014

  • Digiday.com

Native advertising for Upworthy involves determining which parts of a brand's mission are best suited for its platform, then fusing its editorial style, said James Marcus, Upworthy's chief revenue off… Read More