Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Marcos de Quinto is named Coca-Cola's next CMO

10/24/2014

  • Advertising Age (free access for SmartBrief readers)

Marcos de Quinto, who has led Coca-Cola's Iberia unit for more than 14 years, has been named the soda giant's next chief marketing officer. He will succeed Joe Tripodi, who is retiring. The appointmen… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Edmunds.com exec says haggling ads "missed the mark"

10/24/2014

  • Advertising Age (free access for SmartBrief readers)

Edmunds.com has removed its "Absurdity of Haggling" videos from YouTube after car dealers threatened to stop doing business with the site. The ads from Publicis Kaplan Thaler showed a grocery checkout… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Study: Graphs, formulas make drug data more convincing

10/20/2014

  • National Public Radio

Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a st… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

"Ouija" publicity stunt features YouTube star

10/24/2014

  • Wall Street Journal (tiered subscription model), The

YouTube star Kian Lawley partnered with Universal Pictures to promote the horror movie "Ouija," which opens today in theaters. Lawley disappeared from his YouTube channel, which has 2.1 million subscr… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

N.J. borough may limit temporary signs

10/22/2014

  • Waldwick Suburban News (N.J.)

Planners in the borough of Waldwick, N.J., will consider an ordinance next month that would limit small, temporary commercial signs. The move comes amid growing concern that a proliferation of garage … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

AMC's "The Walking Dead" gets big boost from time-shifting

10/19/2014

  • Hollywood Reporter, The

AMC's "The Walking Dead," already the most-watched series on TV, received a major boost for its fifth season launch in the live-plus-three-days ratings. The series saw its overall audience grow by 29%… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How should you approach social media measurement?

10/24/2014

  • PRDaily.com

Social media analytics should be used to make concrete decisions about future plans, but make sure you understand the context of the data first, experts say. Also, while it's OK to track vanity metric… Read More