Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Gap ads from W+K, Sofia Coppola are "endearingly weird"

10/30/2014

  • Adweek

The Gap has released a set of "endearingly weird" ads from Wieden + Kennedy in New York and director Sofia Coppola, Tim Nudd writes. The spots are "more about momentary glimpses into the charms and fo… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Other media take a hit as advertisers shift spend to mobile

10/30/2014

  • eMarketer

Marketers are slimming down budgets for other mediums to invest in mobile, according to an Advertiser Perceptions survey. Print will take the biggest hit, but even TV and digital display advertising b… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Health care marketers can help to create informed, educated consumers

10/27/2014

  • Medical Marketing & Media

Lack of education is a barrier to health care in the developing world, but health care marketers can use their skills to develop educational materials that help people make life-saving decisions, writ… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: 10% of mobile ads are now video

10/30/2014

  • MediaPost Communications

A record 10% of mobile ads in the U.S. are now video and the effective cost per thousand impressions of those video ads are two times higher than rich-media and eight times higher than banner ads, acc… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Chicago's Michigan Avenue to see smaller, subtler signs

10/29/2014

  • Chicago Sun-Times (free registration)

The Chicago City Council's zoning committee has approved an ordinance that would require illuminated Plexiglas box signs in a special sign district along Michigan Avenue to be replaced over time. New … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

MSG's TV, sports holdings could become separate unit

10/28/2014

  • Bloomberg Businessweek

Madison Square Garden Co. is looking into dividing its holdings into two publicly traded companies -- one for its cable networks and sports teams and the other for its real estate investments and its … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Successful CMOs tend to have clashing personality traits

10/30/2014

  • McKee Wallwork & Co.

Chief marketing officers have a notoriously short shelf life and are often pulled in different directions, which is why it makes sense that they have contradictory personality traits, writes marketing… Read More