Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why a Calif. agency is paying its employees to take a trip

10/22/2014

  • Adweek/AdFreak blog

California-based creative shop thinkParallax asked its employees to take a trip to somewhere they've never been before -- and gave each of them an extra day off and a $1,500 stipend to fund the excurs… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

A collection of brand logos that pack extra messages

10/22/2014

  • Adweek/AdFreak blog

Many logos use negative space and design tricks to add an extra message, and this roundup of 40 major brands with hidden messages includes FedEx's arrow, Goodwill's smiley-face "g" and Beats' "b" that… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Study: Graphs, formulas make drug data more convincing

10/20/2014

  • National Public Radio

Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a st… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Social network Tsu vows to pass a share of profits to users

10/22/2014

  • American City Business Journals

Tsu is a social network under development in New York City that promises to give a share of ad profits back to content creators. The network is distinguishing itself from Facebook, which runs ads next… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains

10/15/2014

  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

AMC's "The Walking Dead" gets big boost from time-shifting

10/19/2014

  • Hollywood Reporter, The

AMC's "The Walking Dead," already the most-watched series on TV, received a major boost for its fifth season launch in the live-plus-three-days ratings. The series saw its overall audience grow by 29%… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Don't let hypertargeting lead you away from the core brand

10/22/2014

  • iMedia Connection

Beware of getting too exact with targeted content -- brands risk having messages become too fragmented when they try to reach multiple audience segments at once, writes Michael Caccavale, CEO of Plur… Read More