Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Study: Digital to help worldwide ad-spend growth double in 2014

7/9/2014

  • eMarketer

Global advertisers will increase spending by 5.7% this year, more than twice last year's growth rate of 2.6%, reaching $545.4 billion, according to eMarketer. The increase is being propelled by strong… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

BMW video shows its M4 racing on an aircraft carrier

7/8/2014

  • Adweek/AdFreak blog

BMW's "Ultimate Racetrack" spot for the BMW M4 shows the car racing around a course set up on an aircraft carrier in the middle of an ocean. Viewers are questioning whether the ad is real or enhanced … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Indian generic-drug makers launch PR campaign in the U.S.

7/7/2014

  • Businessworld (India)

The Indian Pharmaceutical Alliance has hired Washington, D.C.-based India First Group to boost the generic-drug industry's reputation in the U.S. The first step in the campaign is mobilization of the … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

In-house creative teams challenge agencies

7/9/2014

  • Wall Street Journal (tiered subscription model), The

Companies such as Pandora and Screenvision are doing more creative ad work in-house, while Forbes, The Wall Street Journal and other publishers are creating content studios to produce native advertisi… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Former reporter looks to light up vintage neon in Wash.

7/3/2014

  • Spokesman-Review (Spokane, Wash.) (free content), The

Former TV reporter Tobby Hatley is spearheading an effort to restore some of the iconic neon signs in Spokane, Wash. He is working with a city nonprofit to raise funds, after which the group will iden… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Twitter partners with analytics firms for mobile effort

7/7/2014

  • VentureBeat

Twitter is placing emphasis on mobile measurement with its Twitter Marketing Platform Program and accompanying partnerships with mobile analytics firms. The program gives marketers real-time and preci… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

GE's Comstock is named top marketing exec on Twitter

7/9/2014

  • Forbes

General Electric's Beth Comstock and Jonathan Becher of SAP were the top-ranked executives in a PeerIndex ranking of big-brand chief marketing officers on Twitter. The ranking weighed users' levels of… Read More