Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Taco Bell promotes "Cravings" menu with hunt for dollar bills

8/28/2014

  • Marketing Land

Taco Bell is promoting its new Dollar Cravings menu with an 11-city scavenger hunt in which participants will search for a specific dollar bill. In the "Eleven Everlasting Dollars" campaign developed … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

McDonald's builds on NFL partnership with a mobile focus

8/27/2014

  • Adweek

QR codes on NFL-themed packaging and a big drive on social networks are part of McDonald's expanded cross-promotion partnership with the league, which is entering its second year. A scan of the codes … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Truth campaign aims to deglamorize smoking

8/25/2014

  • MediaPost Communications

The Legacy Foundation's new Truth campaign ads, which aired during the MTV Video Music Awards on Sunday, encourage teenagers to help their friends avoid cigarettes and not post pictures of people smok… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Google debuts local ads for desktop, updates Shopping options

8/28/2014

  • Bloomberg
  • Advertising Age (free access for SmartBrief readers)

Google has rolled out local inventory ads, a feature previously only available for mobile, to desktop search. Google also modified its Shopping feature to allow merchants to highlight products to refl… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Stampede debuts turnkey digital kiosks

8/28/2014

  • Digital Signage Today

Stampede Presentation Products has launched a line of razor-thin, easy-to-use digital kiosks with interactive touchscreens and lifetime software licenses. Owners can control an unlimited number of kio… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Gravity ads bring TV spots to the Web

8/26/2014

  • Wall Street Journal (tiered subscription model), The

Gannett is launching a series of banner ads across its news sites that automatically loads full-screen video ads. The units, known as gravity ads, are appealing to advertisers because they can easily … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Volvo's "First Edition" XC90s will be sold exclusively online

8/28/2014

  • MarketingWeek.co.uk (U.K.) (free content)

An initial 1,927 "First Edition" models of Volvo's XC90 will only be available online, as the carmaker seeks to draw attention to its updated online sales process. The digital store will be operating … Read More