4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Prudential sets domino-collapsing record in retirement ad


  • MediaPost Communications

Prudential is continuing its trend of making commercials around people joining up for a crowdsourced experience, this time knocking over a 30-foot-tall domino and setting a Guinness world record in th… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Brands see benefits in using microsites instead of Facebook


  • Adweek

Brands and publishers are putting more of their content microsites and decreasing their reliance on Facebook in order to better control the experience and the consumer data they collect, experts say. … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics


  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Analysis: Viewability metrics provide "true value" to marketers


  • iMedia Connection

The viewability standards put forth by IAB and Media Ratings Council are quickly replacing clicks as the most valuable digital ad metric, writes Jon Schwartz. Viewability is best used for cross-media … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Ariz. church takes its sign fight to the Supreme Court


  • Arizona Daily Star (Tucson)

The U.S. Supreme Court will hear arguments next year in a case brought by the Good News Community Church in Gilbert, Ariz. The church argues that rules limiting the size and placement of signs adverti… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

NCC Media purchases CNN ad time for local political ads


  • Multichannel News

NCC Media CEO Greg Schaefer says his company has secured advertising slots on CNN that politicians could use to run local ads in the weeks leading up to the upcoming elections. The time purchased is i… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to stop worrying about algorithms and engage audiences


  • SmartBrief/SmartBlog on Social Media

Algorithms, analytics and paid posts have their place in social media marketing, but organizing your strategy around direct response can be a bulwark against constantly moving goalposts, writes Jessic… Read More