Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

TV spot artfully re-creates video game

7/10/2014

  • Adweek

Brett Doar brings the Leo's Fortune video game to life with a Rube Goldberg-like device in a TV spot, writes David Griner. The design is particularly suited to the game itself, and the slow pace of th… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Brands bet on woman power to make videos viral

7/11/2014

  • Bloomberg Businessweek

Procter & Gamble is the latest brand to focus on women to turn an ad into a viral success. At least 10 other drugstore products have tried to use emotional appeal to achieve viral success online while… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Indian generic-drug makers launch PR campaign in the U.S.

7/7/2014

  • Businessworld (India)

The Indian Pharmaceutical Alliance has hired Washington, D.C.-based India First Group to boost the generic-drug industry's reputation in the U.S. The first step in the campaign is mobilization of the … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

AOL exec: Mobile video viewing has become the norm

7/11/2014

  • eMarketer

Video on the go is spanning demographics as connected TV and mobile video viewing become common, AOL's president for video, Ran Harnevo, says in this interview. He adds that consumers tend to prefer s… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Digital menu boards do more than highlight the food

7/9/2014

  • Digital Signage Today

Menu boards are key focal points in restaurants, and eateries are discovering the benefits of digital systems that connect with point-of-sale systems, writes BrightSign CEO Jeff Hastings. Digital syst… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Twitter partners with analytics firms for mobile effort

7/7/2014

  • VentureBeat

Twitter is placing emphasis on mobile measurement with its Twitter Marketing Platform Program and accompanying partnerships with mobile analytics firms. The program gives marketers real-time and preci… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

EE CMO bets on building awareness, Kevin Bacon

7/11/2014

  • Marketing Week (U.K.) Digital Strategy Supplement

Bacon

U.K. mobile network EE will continue marketing and advertising efforts under new Chief Marketing Officer Pippa Dunn, including its "No Brainer" brand platform, a sponsorship deal with Wembley Stadium … Read More