Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Digital music sales benefit from TV awards shows

5/20/2013

  • Wall Street Journal, The

Music awards shows on broadcast TV are proving to be a potent tool to boost digital music sales, with Taylor Swift and Justin Bieber among recent beneficiaries of the trend. For example, Swift and Tim… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

The "skinny" behind food marketing's "it" word

5/21/2013

  • Advertising Age (tiered subscription model)

Brands such as SkinnyPop popcorn are joining Skinnygirl Cocktails and Nestle's Skinny Cow in adopting "skinny" to represent healthy-lifestyle consumption. "Skinny is the new 'baby,' as in baby carrots… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Upcoming Webinar will parse recent OPDP enforcement actions

5/14/2013

The FDA's Office of Prescription Drug Promotion will be holding an Enforcement Webinar on May 16 to review and discuss enforcement letters issued by OPDP from November 2012 through March 2013. These f… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Dunkin' Donuts runs iced-coffee contest via Twitter's Vine

5/20/2013

  • ClickZ

Dunkin' Donuts is using Twitter's Vine video tool for a contest to win iced coffee for a year. Contestants will submit videos on how the product puts pep in their step. "We see an opportunity to like … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Report: Digital out-of-home books double-digit growth

5/15/2013

  • Digital Signage Connection

Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Unscripted "Pastors of L.A." series will air this fall on Oxygen

5/14/2013

  • Hollywood Reporter (free content), The

Oxygen is the latest cable network to get religion, via an unscripted series about six pastors of Los Angeles-area mega-churches. "Pastors of L.A.," which will debut this fall, is being developed by e… Read More

Immersion Active SmartBrief

News about marketing to baby boomers and seniors

Immersion Active SmartBrief

Published in partnership with: Immersion Active

Analysis: Memory loss is harming life activities among over-60s

5/14/2013

  • NBC News

Worsening memory loss to some degree is self-reported by 1 in 8 Americans over 60, with a third of these saying the loss is interfering with their day-to-day abilities, according to the Centers for Di… Read More