Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Research: Video ads best capture attention on smartphones

10/21/2014

  • eMarketer

Mood, content genre and location don't have nearly as much of an influence on how much attention viewers pay to digital video ads as which device users see the ads on, researchers from YuMe and IPG Me… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Brita builds sugar-cube metropolis in knock on soda

10/21/2014

  • Advertising Age (free access for SmartBrief readers)

Water-filtration brand Brita has released a TV ad that goes after soda brands by portraying a city built of sugar cubes. The spot from Omnicom DBB says that a person who drinks one can of soda per day… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Study: Graphs, formulas make drug data more convincing

10/20/2014

  • National Public Radio

Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a st… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Adobe: Digital video viewing increased 43% in a year

10/21/2014

  • VentureBeat

Consumers watched 43% more digital videos in the second quarter of 2014 than in the same period last year, and nearly 60% of those views came from smartphones, according to an Adobe report. Advertiser… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains

10/15/2014

  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Pepsi, Mattel among first sponsors for WWE online network

10/13/2014

  • Advertising Age (free access for SmartBrief readers)

The WWE Network, which launched as a fee-based online channel in February, has signed its first advertisers, including Pepsi, Mattel and Kmart. The network will air 30-second spots in between shows, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Outreach is key to training next generation of marketers

10/21/2014

  • iMedia Connection

Industry leaders must work on both a national and local level to educate "the next generation" of the marketing workforce, writes Denise Zimmerman, president and chief strategy officer at NetPlus. Mar… Read More