Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Report: Social spots to see biggest production increase this year

7/21/2014

  • eMarketer

Top ad executives in the U.S. say social media-based campaigns will see the largest uptick in commercial production this year, with viral videos ranking second, according to a Talent Partners survey. Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Hard Rock Cafe relies on hyperlocal campaigns for restaurant traffic

7/21/2014

  • VentureBeat

Hard Rock Cafe has integrated with Privy's hyperlocal marketing and targeted coupons to boost the number of visitors to its restaurants and enhance the customer experience. Hard Rock uses Privy to ana… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

FDA dislikes Facebook buzz around OTC cough remedy

7/14/2014

  • Medical Marketing & Media

The FDA sent a warning letter to Zarbee's Naturals, which makes over-the-counter cough syrup, saying that posts on the company's Facebook page seem as though the maker approves of language indicating … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Study: Broadcasters use digital to promote TV shows

7/21/2014

  • eMarketer

TV show marketers are spending more this year online for "tune-in" advertisements, while radio and cable ad spending has dipped, per Mixpo and PromaxBDA. The trend toward digital coincides with the ri… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Red Bank, N.J., officials spar over sign enforcement

7/16/2014

  • Hub (N.J.), The

Some businesses in Red Bank, N.J., are displaying signs that aren't in compliance with town ordinances, sparking a debate among council members about balancing the needs of local businesses and the ap… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

ESPN ads show History's "Pickers" hauling off old "SportsCenter" desk

7/14/2014

  • Advertising Age (free access for SmartBrief readers)

ESPN, as part of its push to introduce its new high-tech set for "SportsCenter," has created an ad in which the hosts from History's "American Pickers" take away the old desk in their van. The spot, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Lessons from Adidas' World Cup content marketing

7/21/2014

  • MarketingMagazine.co.uk (U.K.)

Real-time content marketing was at the core of Adidas' World Cup marketing campaign, with the apparel brand creating thousands of pieces of content as it prepared to respond to potential events. Tom R… Read More