Advertising

A new ad for Samsung is drawing millions of YouTube hits as well as a flurry of barbs. The spot for Samsung's Evolution Kit, which turns its TV sets into smart TVs, shows the kit "evolving" a loutish … Read More

Jennifer Lopez, through the Viva Movil brand, is starting a chain of 15 authorized Verizon cellphone stores and an associated website aimed at the Hispanic market. New York, Los Angeles and Miami are … Read More

Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh… Read More

UberMedia introduced a mobile ad platform that combines data gathered from public information posted by social media users and GPS location tracking to provide targeted ads the company hopes users are… Read More

ISA's board of directors approved a plan to make 16 regional sign associations into ISA Affiliated Associations. Under the new system, local sign companies that previously had to join ISA and their lo… Read More

Video-on-demand is starting to pay off, in terms of providing critical audience boosts to TV shows, retaining pay-TV customers and -- if fast-forwarding is shut off -- providing reassurance to markete… Read More

A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def… Read More