Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Publicis' Maurice Lévy to stay on until 2017

9/16/2014

  • Adweek

Publicis Groupe has announced management changes and a new contract for CEO Maurice Lévy, who will stay on until 2017. Among other agency changes, Saatchi & Saatchi Worldwide CEO Kevin Roberts will b… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Kantar: 4 major spenders have reduced traditional ad budgets

9/16/2014

  • Wall Street Journal (tiered subscription model), The

Four of the five largest advertisers in the U.S. have cut back on their online display ads and traditional media spending in the first half of this year, but they haven't necessarily reduced their ove… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics

9/15/2014

  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Video a factor in improved mobile ad performance

9/16/2014

  • eWeek

Metrics for mobile advertising such as ad engagement rate, ad expansion rate and time spent improved in the second quarter, driven by applications and video, according to Celtra's Mobile Display Ad Pe… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Toshiba is named Staples Center's digital signage supplier

9/11/2014

  • Digital Signage Today

Staples Center, home to the Los Angeles Lakers, Clippers and Kings, has signed Toshiba America Business Solutions as the official electronics provider for the arena. Toshiba will revamp the venue's di… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Some of the most popular shows for kids aren't intended for them

9/9/2014

  • Adweek

Children ages 6 to 11 aren't just watching TV programming offered by dedicated networks such as Disney Channel, Nickelodeon and Cartoon Network. They also are big fans of Nick at Nite's "AwesomenessTV… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Was Apple's U2 giveaway smart or too intrusive?

9/15/2014

  • USA Today
  • New York Times (tiered subscription model), The

Apple closed its recent product-announcement event by releasing U2's new "Songs of Innocence" album for free through iTunes. Apple promised a $100 million advertising campaign as part of the album-rel… Read More