Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Apple's "Pride" video points to a more inclusive company

7/14/2014

  • Adweek/AdFreak blog

Apple's video celebrating the company's participation in San Francisco's Pride Parade reveals not only a commitment to the LGBT community but also the company's new openness, Gabriel Beltrone writes. … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

AARP urges brands to focus on aging baby boomers

7/14/2014

  • New York Times (tiered subscription model), The

AARP's "Boomers @50+" campaign celebrates the coming of baby boomers into their 50s and tells brands to target this affluent group that has more tech savvy than prior generations and is more willing t… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Indian generic-drug makers launch PR campaign in the U.S.

7/7/2014

  • Businessworld (India)

The Indian Pharmaceutical Alliance has hired Washington, D.C.-based India First Group to boost the generic-drug industry's reputation in the U.S. The first step in the campaign is mobilization of the … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Nike, Google team up for World Cup real-time ads

7/14/2014

  • Wall Street Journal (tiered subscription model), The

Nike and Google generated 2 million fan interactions in 200 countries with real-time online display and mobile ads keyed to events at the World Cup. The ads went out over the Google Display Network an… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Digital menu boards do more than highlight the food

7/9/2014

  • Digital Signage Today

Menu boards are key focal points in restaurants, and eateries are discovering the benefits of digital systems that connect with point-of-sale systems, writes BrightSign CEO Jeff Hastings. Digital syst… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Twitter partners with analytics firms for mobile effort

7/7/2014

  • VentureBeat

Twitter is placing emphasis on mobile measurement with its Twitter Marketing Platform Program and accompanying partnerships with mobile analytics firms. The program gives marketers real-time and preci… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

EE CMO bets on building awareness, Kevin Bacon

7/11/2014

  • Marketing Week (U.K.) Digital Strategy Supplement

Bacon

U.K. mobile network EE will continue marketing and advertising efforts under new Chief Marketing Officer Pippa Dunn, including its "No Brainer" brand platform, a sponsorship deal with Wembley Stadium … Read More