Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Ad-tech licensing model takes off

9/2/2014

  • Wall Street Journal (tiered subscription model), The

Rocket Fuel and Rubicon are among the ad players shifting from selling ad space to licensing their underlying technology to marketers. The change comes as marketers become more accustomed to automatio… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Will retailers benefit from improving economic signs?

9/1/2014

  • Wall Street Journal (tiered subscription model), The

Consumer confidence made gains in August, according to the Conference Board, and economists project 3% growth for the year's second half, but retail and household spending have stayed relatively flat.… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Apple prohibits sale of user health data

9/1/2014

  • Adweek

Apple has forbidden developers of applications compatible with Apple's HealthKit interface from selling end-user health data to advertising platforms, data brokers or information resellers, the Financ… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Report: Programmatic video gaining traction with marketers

9/2/2014

  • eMarketer

Programmatic video is rapidly gaining traction, according to an eMarketer report. It cites IAB statistics that show agencies and marketers invested more than 33% of their ad spending on digital video … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Stampede debuts turnkey digital kiosks

8/28/2014

  • Digital Signage Today

Stampede Presentation Products has launched a line of razor-thin, easy-to-use digital kiosks with interactive touchscreens and lifetime software licenses. Owners can control an unlimited number of kio… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Gravity ads bring TV spots to the Web

8/26/2014

  • Wall Street Journal (tiered subscription model), The

Gannett is launching a series of banner ads across its news sites that automatically loads full-screen video ads. The units, known as gravity ads, are appealing to advertisers because they can easily … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Early adopters hint at promise of marketing beacons

9/2/2014

  • Harvard Business Review online/HBR Blog Network

Hudson's Bay, Hillshire Brands and Simon Malls are some of the early adopters of beacon-based marketing, which allows for seamless message delivery to smartphones in a certain area. Hudson's Bay recen… Read More