Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Clif Bar hires a digital shop

8/21/2014

  • MediaPost Communications

Clif Bar has named BKWLD, which is based in Sacramento, Calif., its digital agency of record following a review. "Our role is to unearth true stories about their values and interests, and connect thos… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Gap breaks ground in India

8/21/2014

  • Bloomberg Businessweek

India has become an appealing retail space with its large young population and growing middle class, prompting Gap to open its first store through a retail partnership with longtime supplier Arvind Mi… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Survey gauges hospitals' patient engagement efforts

8/18/2014

  • HealthLeaders Media

Health care leaders responding to a survey said changing organizational culture is the biggest obstacle to raising patient experience scores. Patients who have a positive experience in health care hav… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Angry Birds turns to direct programmatic targeting

8/22/2014

  • Drum (Glasgow, Scotland), The

Rovio, the maker of the popular Angry Birds game franchise, is testing direct programmatic targeting across its titles. Advertisers will be able to choose the inventory in which they wish to place ads… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Neon sign to illuminate Philly cheesesteak rivalry

8/20/2014

  • American City Business Journals

Philadelphia's Pat's King of Steaks has installed a neon sign that will sit directly across the street from rival Geno's, which installed its neon sign years ago. It's the first neon sign for the 84-y… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Shark Week ads enhanced with augmented reality capabilities

8/19/2014

  • Mobile Marketer

Discovery Channel is using the Blippar mobile advertising application to provide augmented reality enhancement to ads shown during its Shark Week programming. Blippar and Discovery also partnered with… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Dell exec: CMOs should play "active role" in protecting data

8/22/2014

  • Fortune

Customer data is the "the single most important asset" available to chief marketing officers, who in turn "should be taking a much more active role" in making sure it remains secure, says Dell CMO Kar… Read More