Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Executives leave Huge for their own startup

5/22/2013

  • Advertising Age (tiered subscription model)

Several senior executives from Interpublic's Huge digital agency are leaving to start their own shop. Among those in on the launch of Work & Co. is Gene Liebel, a Huge founding partner who will remain… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Jennifer Lopez-backed brand, Verizon to open Hispanic cellphone stores

5/23/2013

  • CNET
  • Washington Post, The

Jennifer Lopez, through the Viva Movil brand, is starting a chain of 15 authorized Verizon cellphone stores and an associated website aimed at the Hispanic market. New York, Los Angeles and Miami are … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

WLF advises CMS to exclude medical textbooks from Sunshine Act reporting requirements

5/21/2013

Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Dunkin' Donuts makes Vine debut with video contest

5/22/2013

  • Mobile Marketer

Dunkin' Donuts is launching a contest on the social video site Vine that invites fans to submit videos showing how Dunkin' Donuts Iced Coffee gives them energy. One grand prize winner will receive fre… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Report: Digital out-of-home books double-digit growth

5/15/2013

  • Digital Signage Connection

Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

VOD is paying off for cablers, networks

5/20/2013

  • New York Times (tiered subscription model), The

Video-on-demand is starting to pay off, in terms of providing critical audience boosts to TV shows, retaining pay-TV customers and -- if fast-forwarding is shut off -- providing reassurance to markete… Read More

Immersion Active SmartBrief

News about marketing to baby boomers and seniors

Immersion Active SmartBrief

Published in partnership with: Immersion Active

Having multiple generations on board is key to startup's success

5/21/2013

  • Women 2.0 blog

A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def… Read More