Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

AT&T, Verizon spent nearly $900M combined on TV ads in year's first half

8/1/2014

  • Wall Street Journal (tiered subscription model), The

The wireless industry spent $1.77 billion on national TV spots in the first half of this year, and nearly half of that came from AT&T and Verizon, according to iSpot data. AT&T's $480.2 million covere… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Can Ben & Jerry's and Unilever stay on opposite sides of GMO fight?

8/1/2014

  • Bloomberg Businessweek

Ben & Jerry's has been a strong public supporter of laws that call for GMO labeling even as its parent company, Unilever, has worked against such legislation and helped to fund lawsuits against the la… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

AHA recommends tailored care for Hispanic Americans

7/28/2014

  • Reuters

Hispanic Americans have unique cardiovascular health risks and need tailored care, according to a report from the American Heart Association. The AHA recommends that health care providers modify care … Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Could time be the new ad metric?

8/1/2014

  • MediaPost Communications

BMW is paying for its sponsorship of content on startup Medium not by measuring clicks or impressions but based on how much time users spend looking at an ad. Such a metric could gain wider acceptance… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Customers of Ark. firm can securely update signs via Verizon deal

7/31/2014

  • Arkansas Business

Arkansas-based Aurora Digital Signage has signed a deal with Verizon that will give customers of the sign firm the ability to remotely update digital signs using a secure connection over Verizon's 4G … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Smaller providers embrace OTT, consider abandoning video

7/28/2014

  • Multichannel News
  • Multichannel News

Cable ONE has joined the list of small cable providers granting customers direct access to Netflix via TiVo HD-DVRs. The Cable ONE partnership with TiVo is part of a trend of smaller and independent o… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Kellogg updates its marketing amid cereal woes

8/1/2014

  • Advertising Age (free access for SmartBrief readers)

Lackluster quarterly results in its morning-foods business is prompting Kellogg to update marketing for Special K, moving from a weight-loss theme to one based on nutrition. The company is also trying… Read More