Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Barilla hires 360i as its U.S. digital AOR

11/25/2014

  • Advertising Age (free access for SmartBrief readers)

Pasta company Barilla has hired 360i as its digital agency of record in the U.S., with the Dentsu Aegis agency set to oversee all aspects of Barilla's online strategy and presence. "Digital and techno… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Fiat goes after the ghost of its branding past

11/25/2014

  • Advertising Age (free access for SmartBrief readers)

An ad for the Fiat 500X will directly confront the mythical mechanic "Tony" referenced in the "Fix It Again, Tony" acronym that global brand chief Olivier Francois called "a skeleton in the closet." T… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Sharecare buys QualityHealth

11/24/2014

  • Medical Marketing & Media

Health engagement platform Sharecare, which acquired RealAge about two years ago from Hearst, is acquiring marketing platform QualityHealth, potentially tripling its reach. QualityHealth CEO Rob Rebak… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Political groups assess digital-ad push for midterms

11/25/2014

  • Advertising Age (free access for SmartBrief readers)

Party officials and advertising firms are using digital data to assess whether their targeted ads had the desired effect in the midterm elections -- namely, getting those targeted voters to the polls. Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Behind ISA's nationwide approach to sign advocacy

11/20/2014

  • CQ.com (subscription required)

ISA represents about 2,000 U.S. sign manufacturers, with a 22-member staff and a three-person response team that's ready at a moment's notice to travel to cities and towns across the country to educat… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Facebook to limit brand posts that look like ads

11/16/2014

  • Re/code
  • New York Times (tiered subscription model), The

Facebook plans to reduce the number of promotional posts from brands that appear in user feeds. Brands should expect organic reach of ad-like posts "to fall significantly," the company said. The move … Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

ANA: Advertisers favor Facebook, have more LinkedIn connections

11/25/2014

  • MediaPost Communications

Advertisers have more LinkedIn connections than Facebook friends, on average, but they like Facebook the best, an ANA survey of its members shows. Advertisers are more active on social media than the … Read More

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