Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Why Xbox is ditching original content in favor of gaming

7/23/2014

  • Wall Street Journal (tiered subscription model), The

Microsoft's move to shutter its Xbox original content unit is an admission that its marketing of the Xbox One as a media device has largely failed, according to this analysis. Xbox One sales have lagg… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Report: Worldwide B2C e-commerce to hit $1.47 trillion this year

7/23/2014

  • eMarketer

Global business-to-consumer e-commerce sales are expected to reach $1.47 trillion in 2014, a rise of nearly 20% from last year, according to eMarketer. The Asia-Pacific region is expected to overtake … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Hospitals tout national magazine rankings

7/21/2014

  • MedPage Today (free registration)

U.S. News & World Report has published its ranking of the nation's top hospitals, and hospital leaders have released statements on their websites and to the press touting their rankings. Mayo Clinic r… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Video viewability comes into focus in Tremor campaign

7/23/2014

  • MediaPost Communications

Ad tech company Tremor Video will roll out a video campaign with 4 million impressions to spread awareness about new video viewability industry standards by the Media Rating Council. The MRC recently … Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Red Bank, N.J., officials spar over sign enforcement

7/16/2014

  • Hub (N.J.), The

Some businesses in Red Bank, N.J., are displaying signs that aren't in compliance with town ordinances, sparking a debate among council members about balancing the needs of local businesses and the ap… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

ESPN ads show History's "Pickers" hauling off old "SportsCenter" desk

7/14/2014

  • Advertising Age (free access for SmartBrief readers)

ESPN, as part of its push to introduce its new high-tech set for "SportsCenter," has created an ad in which the hosts from History's "American Pickers" take away the old desk in their van. The spot, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

Understanding the limits of data-based foresight

7/23/2014

  • iMedia Connection

Beware of relying solely on data when shaping a strategy, as it doesn't always provide foolproof predictions of audience response to marketing efforts, writes Shawn Aguilar, digital marketing manager … Read More