Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Vizio seeks tributes to moms in online contest

4/17/2014

  • MediaPost Communications

Vizio is looking to honor tech-savvy moms by having customers upload video tributes to their moms as part of a contest that will award a home theater system and a trip to California for the mom of the… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Carmakers in China look to convince reluctant non-owners

4/16/2014

  • Wall Street Journal (tiered subscription model), The

Auto manufacturers in China are targeting first-time car buyers amid a slowing economy and cities that are discouraging car ownership in an effort to reduce pollution and congestion. Brands such as Ho… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Cleveland Clinic to open medical center in Abu Dhabi, UAE

4/14/2014

  • Reuters

The Cleveland Clinic will open a branded, 364-bed medical center in Abu Dhabi under a 15-year agreement in which physicians' salaries and management fees will be paid by the United Arab Emirates. Seve… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

BMW's i3 is featured in interactive Pandora ad

4/17/2014

  • Luxury Daily

BMW's electric i3 car is the star of a Pandora mobile ad that invites users to build a virtual customized version. Once users engage with the ad, they are prompted to pick colors, interior options and… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Boston is installing new wayfinding signs downtown

4/17/2014

  • Boston Herald

The Downtown Boston Business Improvement District is adding signage as part of a $750,000, multiyear project designed to make it easier for visitors to find their way around and locate features includ… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene

4/13/2014

  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

How to effectively give a data-heavy presentation

4/17/2014

  • Harvard Business Review online/HBR Blog Network

To successfully display data during presentations and allow audiences to quickly process the information, presenters should create slides that display data conclusions, not all the data that went into… Read More