Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

A-B InBev says it is "disappointed" in the NFL

9/17/2014

  • Advertising Age (free access for SmartBrief readers)

Anheuser-Busch InBev, a major NFL sponsor, has issued a statement expressing disappointment and concern over the league's handling of recent events, including domestic-violence and child-abuse charges… Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

Andy Warhol ad will be turned into real Absolut bottles

9/16/2014

  • New York Times (tiered subscription model), The

Absolut is drawing on its 1980s advertising collaboration with Andy Warhol for a limited-edition vodka that will be sold during the holidays. A campaign from Sid Lee will invoke Warhol's aesthetic and… Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Drugmakers sow seeds of doubt about generics

9/15/2014

  • National Post (Canada)

Some brand-name drugmakers are using tactics such as sponsoring talks by doctors and pharmacists and publishing articles in trade magazines to raise doubts about the benefits of generic drugs and whet… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Survey: Marketers seek improved mobile ad tracking

9/17/2014

  • ClickZ

Brands spend an average of 5% of their advertising budgets on mobile marketing, and only 18% say they are "very confident" in their ability to attribute returns to mobile ad efforts, according to a Fo… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

Toshiba is named Staples Center's digital signage supplier

9/11/2014

  • Digital Signage Today

Staples Center, home to the Los Angeles Lakers, Clippers and Kings, has signed Toshiba America Business Solutions as the official electronics provider for the arena. Toshiba will revamp the venue's di… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

NCC Media purchases CNN ad time for local political ads

9/16/2014

  • Multichannel News

NCC Media CEO Greg Schaefer says his company has secured advertising slots on CNN that politicians could use to run local ads in the weeks leading up to the upcoming elections. The time purchased is i… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

McDonald's may take its custom toppings test nationwide

9/17/2014

  • Bloomberg

McDonald's is considering expanding its build-your-own-burger experiment, which provides customers with touch-screens on which they can select burger ingredients such as jalapeƱos and tortilla strips… Read More