Advertising

4A's SmartBrief

Advertising, media and marketing news

4A's SmartBrief

Published in partnership with: American Association of Advertising Agencies

Bolloré group is seeking majority stake in Havas

10/19/2014

  • New York Times (tiered subscription model), The

The holding company led by Vincent Bolloré is looking to take majority control of Havas, which would boost its stake from about a third. The all-share offer "highlights the confidence of Bolloré in … Read More

AAF SmartBrief

The latest marketing and advertising news and information

AAF SmartBrief

Published in partnership with: American Advertising Federation

TV series partner with Tumblr to expand interaction

10/19/2014

  • New York Times (tiered subscription model), The

NBC's "The Voice" is expanding its partnership with Tumblr and its popular bloggers after last season's successful finale that used a Tumblr user's artwork to engage fans and generate a conversation. … Read More

SmartBrief for Health Care Marketers

Health care marketing news

SmartBrief for Health Care Marketers

Published in partnership with: Coalition for Health Care Communication

Digital is only part of a balanced marketing mix

10/13/2014

  • PharmExec.com

Digital technologies hold great promise in health care marketing but have not replaced conventional content channels, writes Mark Perlotto, founder and president of Excitant Healthcare Advertising. "T… Read More

IAB SmartBrief

Interactive advertising news and information

IAB SmartBrief

Published in partnership with: Interactive Advertising Bureau

Brandnew highlights 860 influencers on one platform

10/20/2014

  • MediaPost Communications

Brandnew Marketplace features 860 social media influencers across imagecentric networks, such as Instagram and Pinterest. The platform lets marketers see the reach of each influencer and use that info… Read More

ISA SmartBrief

News about signs and visual communications

ISA SmartBrief

Published in partnership with: International Sign Association

ScreeneX provides in-window displays for buses, trains

10/15/2014

  • Digital Signage Today

Oran Safety Glass is rolling out ScreeneX in North America. The LCD screens are built into train and bus windows and glass partitions, offering a new way to display schedules and timetables, advertisi… Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

Pepsi, Mattel among first sponsors for WWE online network

10/13/2014

  • Advertising Age (free access for SmartBrief readers)

The WWE Network, which launched as a fee-based online channel in February, has signed its first advertisers, including Pepsi, Mattel and Kmart. The network will air 30-second spots in between shows, w… Read More

 ANA SmartBrief on Marketing Leadership

Advertising and marketing leadership news

ANA SmartBrief on Marketing Leadership

Published in partnership with: Association of National Advertisers

C Spire earns award for marketing analytics leadership

10/20/2014

  • Mississippi Business Journal

Telecommunications and technology firm C Spire was named the winner of the 2014 Marketing Analytics Leadership Award at the ANA's 2014 Masters of Marketing Annual Conference. "C Spire displayed a high… Read More