Advertising
Advertising, media and marketing news
4A's SmartBrief
Published in partnership with: American Association of Advertising Agencies
Executives leave Huge for their own startup
5/22/2013
- Advertising Age (tiered subscription model)
Several senior executives from Interpublic's Huge digital agency are leaving to start their own shop. Among those in on the launch of Work & Co. is Gene Liebel, a Huge founding partner who will remain Read More
The latest marketing and advertising news and information
AAF SmartBrief
Published in partnership with: American Advertising Federation
Jennifer Lopez-backed brand, Verizon to open Hispanic cellphone stores
5/23/2013
- CNET
- Washington Post, The
Jennifer Lopez, through the Viva Movil brand, is starting a chain of 15 authorized Verizon cellphone stores and an associated website aimed at the Hispanic market. New York, Los Angeles and Miami are Read More
WLF advises CMS to exclude medical textbooks from Sunshine Act reporting requirements
5/21/2013
Because medical textbooks are "educational materials that directly benefit patients," they should be excluded from Sunshine Act reporting requirements, according to the Washington Legal Foundation, wh Read More
Interactive advertising news and information
IAB SmartBrief
Published in partnership with: Interactive Advertising Bureau
Dunkin' Donuts makes Vine debut with video contest
5/22/2013
- Mobile Marketer
Dunkin' Donuts is launching a contest on the social video site Vine that invites fans to submit videos showing how Dunkin' Donuts Iced Coffee gives them energy. One grand prize winner will receive fre Read More
News about signs and visual communications
ISA SmartBrief
Published in partnership with: International Sign Association
Report: Digital out-of-home books double-digit growth
5/15/2013
- Digital Signage Connection
Global digital out-of-home revenue grew 11% last year, despite a significant slowdown in the second half as more countries experienced economic struggles, according to PQ Media. "While DOOH operator r Read More
Cable industry advertising news
NCC Media SmartBrief
Published in partnership with: NCC Media
VOD is paying off for cablers, networks
5/20/2013
- New York Times (tiered subscription model), The
Video-on-demand is starting to pay off, in terms of providing critical audience boosts to TV shows, retaining pay-TV customers and -- if fast-forwarding is shut off -- providing reassurance to markete Read More
News about marketing to baby boomers and seniors
Immersion Active SmartBrief
Published in partnership with: Immersion Active
Having multiple generations on board is key to startup's success
5/21/2013
- Women 2.0 blog
A multigenerational approach to hiring has been one of the keys to success for women's underwear startup Knix Wear, founder Joanna Griffiths says. "The nearly 30-year age difference between us has def Read More
Reader Poll
How do you think Yahoo's acquisition of Tumblr will affect the blogging platform?
05/22/2013
Loading poll data...
©2009-2013 SmartBrief
