Broadband, Broadcast & Cable

CTAM SmartBrief

Marketing news for the cable industry

CTAM SmartBrief

Published in partnership with: Cable & Telecommunications Association for Marketing

Weather Co.'s forecasts influence media buys

4/18/2014

  • Adweek

The Weather Co., via a non-exclusive partnership with media agency MindShare, can tailor its clients' ad buys to the weather report. Mindshare clients Kimberly-Clark and Royal Caribbean are participat… Read More

NAB SmartBrief

Broadcast TV and radio industry news

NAB SmartBrief

Published in partnership with: National Association of Broadcasters

Report: Radio viewed as a local platform by most listeners

4/18/2014

  • Radio Business Report

Nearly 2 in 3 of radio audiences ages 18-64 consider the medium to be "mainly local," according to a report from Mark Kassof & Co. Just over half of those who view radio as being local said they would… Read More

SBCA SmartBrief

Satellite broadcasting industry news

SBCA SmartBrief

Published in partnership with: Satellite Broadcasting & Communications Association

DIRECTV will ask viewers to suggest "Cable Effects" storylines

4/14/2014

  • Adweek

DIRECTV will engage with fans of its successful "Cable Effects" spots as a way of sparking ideas for new storylines, the company said. Judges will review submitted scripts, and DIRECTV hopes to select… Read More

USTelecom dailyLead®

Telecommunications news

USTelecom dailyLead®

Published in partnership with: United States Telecom Association

Rebounding from Heartbleed is a costly endeavor for SSL hosts

4/18/2014

  • Wired.com

The mass rush among Web-hosting companies to replace security certificates hit by the Heartbleed bug has led to a spike in bandwidth demand as the number of SSL revocations has skyrocketed to more tha… Read More

SmartGrid SmartBrief

News about the smart-grid industry

SmartGrid SmartBrief

Navigant: Push for energy independence to give boost to microgrids

4/14/2014

  • DigiTimes
  • Greentech Media

Microgrid technology that relies on distributed generation and renewable technologies to increase the resiliency of power networks will experience a major expansion over the next six years, according … Read More

NCC Media SmartBrief

Cable industry advertising news

NCC Media SmartBrief

Published in partnership with: NCC Media

"Sharknado 2" producers ask fans to pay for cost of extra scene

4/13/2014

  • Multichannel News (subscription required)

The producers of "Sharknado 2: The Second One," the sequel to SyFy's social-media smash, are asking fans to contribute $50,000 to pay for an additional scene for the TV movie. The public can make cont… Read More

SCTE SmartBrief

Cable telecommunication news.

SCTE SmartBrief

Published in partnership with: The Society of Cable Telecommunications Engineers

Ciena touts 200G tech for subsea cables

4/17/2014

  • Light Reading

The Japan-U.S. Cable Network consortium has conducted a trial of Ciena's 16 QAM 200G technology on a segment of its California network extending for nearly 400 miles, according to Ciena. While the com… Read More

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