Small Business
Top stories summarized by our editors
8/16/2018

The Baader-Meinhof phenomenon, which occurs when something you just learned about seems to pop up everywhere, can help your marketing strategy if you use multiple platforms to spread your brand's message, writes Caroline Forsey. Sellers can also capitalize on this recency bias by providing plenty of testimonials on their websites and encouraging customers to review their products on Yelp and other third-party sites.

Full Story:
HubSpot
More Summaries:
Yelp, Caroline Forsey
8/16/2018

US Treasury yields fell Wednesday as the value of the Turkish lira continued to plummet. President Donald Trump has supported doubling metal tariffs on Turkey, while Turkey announced tariffs on US cars, cigarettes and alcohol this week.

Full Story:
CNBC
More Summaries:
President Donald Trump
8/16/2018

LinkedIn Sales Solutions has introduced Deals, a Sales Navigator feature that displays customer relationship management pipeline data in an editable web interface. Any changes made by users in the interface are automatically saved to the CRM system.

Full Story:
DestinationCRM
8/16/2018

Companies tend to use customer relationship management platforms either as smart filing cabinets that keep everyone in an organization on the same page or as collaborative tools that allow members of sales, marketing, service and other departments to work together, writes David Taber. The most ambitious use of CRM employs the technology as a process driver that provides a competitive advantage to companies with standardized sales and support cycles.

More Summaries:
David Taber
8/16/2018

Change can be intimidating for employees, as it may raise fears of a loss of organizational identity. Leaders can counter this notion by assuring their teams that the essence of the organization will remain intact, write researchers Merlijn Venus, Daan Stam and Daan van Knippenberg.

8/16/2018

Keeping a business viable in the long term requires willingness to think ahead and learn from failure, writes Brian Scudamore, CEO of O2E Brands. He discusses three businesses that have grappled with tough times, including Sitka Surfboard Corp. and BlackBerry.

More Summaries:
Brian Scudamore, O2E Brands
8/16/2018

Email messages are effective tools for engaging customers, but mistakes can ruin their appeal. Bennett Conlin reviews six common missteps, including failing to optimize for mobile and not including clear calls to action.

Full Story:
Business News Daily
More Summaries:
Bennett Conlin
8/16/2018

Pinterest search ads can improve visibility on the platform and help a business reach its best customers. Angie Gensler offers a five-step process for running ad campaigns on the platform.

Full Story:
Social Media Examiner
More Summaries:
Pinterest
8/16/2018

Writing a proposal is often required to win new clients, so David Simanoff explains the process. Start by reviewing the request for proposal, being aware of deadlines and crafting a compelling executive summary.

Full Story:
BAI
8/16/2018

Thirteen-year-old Alina Morse is CEO of candy company Zollipops, which is on track for retail sales of between $5 million and $6 million this year. Alina came up with the idea for a tooth-friendly lollipop when she was just 7 years old, and she and her father eventually got the products into Whole Foods.

Full Story:
Entrepreneur online
More Summaries:
Alina Morse, Whole Foods, Zollipops