Google Drawings gives marketers a free way to create images for use in social media marketing, writes James Scherer. He offers a six-step process, starting with searching for images to use as inspiration.
Business-to-business marketers can reach baby boomer prospects on Facebook and YouTube with engaging, informative content such as how-to videos, Armando Roggio writes. Baby boomers also are fans of reading content such as white papers, blogs and e-books, he notes.
Augmented reality is changing the world of retail, and now is the time businesses can incorporate it into their own approach, Caroline Forsey writes. Some of these AR strategies include virtual fitting rooms, viewing 3D products in home and the gathering of in-store information.
Review Google to identify relevant third-party sites that rank highly in searches and seek to partner with them on content and offerings to improve search-engine optimization, John Steinert writes. Invest in real-time purchase intent data to target the right prospects with content they're already searching for, he suggests.
In partnership with transit information platform Trafi, Lyft has launched the Nearby Transit app, which provides route information and schedules for the Big Blue Bus, L.A. Metro and Metrolink in Santa Monica, Calif. Lyft installed its electric scooters in the city just days ago.
Small-business confidence, consumer confidence and manufacturing charts show Bridgewater Associates founder Ray Dalio may be right about the economy reaching its peak, writes Daryl Jones. "In sum, these charts suggest a U.S. economy where manufacturing won't get much better, small business optimism is unlikely to go a lot higher, and in which the consumer is as confident as they have ever been," Jones writes.
Blink Fitness is planning to open its first location in Detroit in September 2019 as part of a partnership with the Detroit Pistons NBA team. The new unit will be located in the Henry Ford Detroit Pistons Performance Center, and other clubs will open in Michigan throughout the year.
Hamdi Ulukaya, founder and chief executive of the yogurt startup Chobani, said he would never sell the firm to a food conglomerate but is "not against" an initial public offering. When little brands become part of big organizations, "it's the end of their promise," he added.
Female employees and founders tend to own less equity in their companies than their male peers do, according to a study by Carta. The study indicates that women have less "actual firepower" to create change in the startup world, said Chloe Sladden, founder of the group #Angels.