Small Business
Top stories summarized by our editors
9/20/2018

Google Drawings gives marketers a free way to create images for use in social media marketing, writes James Scherer. He offers a six-step process, starting with searching for images to use as inspiration.

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Social Media Examiner
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Google, James Scherer
9/20/2018

Paying taxes on a quarterly basis is no picnic, but the process will be easier if you avoid certain pitfalls. Chonce Maddox reviews four common mistakes to avoid, including underestimating payments.

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Due Payments Blog
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Chonce Maddox
9/20/2018

Business-to-business marketers can reach baby boomer prospects on Facebook and YouTube with engaging, informative content such as how-to videos, Armando Roggio writes. Baby boomers also are fans of reading content such as white papers, blogs and e-books, he notes.

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Practical eCommerce
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Armando Roggio, Facebook, YouTube
9/20/2018

Augmented reality is changing the world of retail, and now is the time businesses can incorporate it into their own approach, Caroline Forsey writes. Some of these AR strategies include virtual fitting rooms, viewing 3D products in home and the gathering of in-store information.

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HubSpot
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Caroline Forsey
9/20/2018

Review Google to identify relevant third-party sites that rank highly in searches and seek to partner with them on content and offerings to improve search-engine optimization, John Steinert writes. Invest in real-time purchase intent data to target the right prospects with content they're already searching for, he suggests.

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Marketing Land
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John Steinert, Google
9/20/2018

In partnership with transit information platform Trafi, Lyft has launched the Nearby Transit app, which provides route information and schedules for the Big Blue Bus, L.A. Metro and Metrolink in Santa Monica, Calif. Lyft installed its electric scooters in the city just days ago.

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TechCrunch
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Lyft
9/19/2018

Small-business confidence, consumer confidence and manufacturing charts show Bridgewater Associates founder Ray Dalio may be right about the economy reaching its peak, writes Daryl Jones. "In sum, these charts suggest a U.S. economy where manufacturing won't get much better, small business optimism is unlikely to go a lot higher, and in which the consumer is as confident as they have ever been," Jones writes.

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Forbes
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Ray Dalio
9/19/2018

Blink Fitness is planning to open its first location in Detroit in September 2019 as part of a partnership with the Detroit Pistons NBA team. The new unit will be located in the Henry Ford Detroit Pistons Performance Center, and other clubs will open in Michigan throughout the year.

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Club Industry
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Detroit Pistons, NBA
9/19/2018

Hamdi Ulukaya, founder and chief executive of the yogurt startup Chobani, said he would never sell the firm to a food conglomerate but is "not against" an initial public offering. When little brands become part of big organizations, "it's the end of their promise," he added.

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Recode
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Hamdi Ulukaya, Chobani
9/19/2018

Female employees and founders tend to own less equity in their companies than their male peers do, according to a study by Carta. The study indicates that women have less "actual firepower" to create change in the startup world, said Chloe Sladden, founder of the group #Angels.

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Chloe Sladden, Carta