As small businesses enter the world of marketing and advertising, they should have a clear idea of the legal boundaries. George Khoury reviews five commonly asked questions on this topic, beginning with a discussion of what is considered false advertising.
Small businesses can achieve visibility by engaging in local community outreach. Consider working with schools, partnering with nongovernmental organizations or teaming up with fellow business owners to stage an event, writes Andrew Gazdecki, CEO of Bizness Apps.
You have options if you can't raise money or unwilling to borrow from friends and family, writes Ahmad Raza of Samurais.co. Bootstrap your business by doing odd jobs, doing free work to establish relationships and paying in money rather than equity.
A Reuters poll of economists found that 70% of experts believe the Federal Reserve will increase interest rates in December. The economists surveyed also predicted that annualized quarterly growth for the third quarter would measure at 2.6%.
Proper use of SEO is important when selling products on Amazon, writes Alasdair McLean-Foreman. Keywords must be used wisely without compromising the quality of product descriptions and additional details for readers, he explains.
Leaders say they want employees to speak up and offer constructive criticism, but research shows that this type of feedback is too often met with hostility. Managers can avoid this outcome by opening the floor to debate so all employees feel free to offer their ideas.
Regard the beauty of the Statue of Liberty; now consider how she would look bearing a wristwatch. Such was the dilemma of the War Department as they considered and ultimately denied the branding request of the Lazarus brothers in 1926.
The economy sector is a rising star in European hotel growth, with highlights including a recent 20-property purchase by InterContinental Hotels Group. Economy rooms make up 5.6% of supply but 19% of the pipeline, STR Global finds.
Bad email practices can cut into a company's productivity, especially when managers misuse this communications medium, writes David Finkel. Common problems include responding as quickly as possible to every message, checking in after the workday ends and sending messages to too many people.
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