Political developments may add uncertainty for businesses that wish to sell across national boundaries, but small businesses still have opportunities. Amine Khechfe of Stamps.com recommends five strategies that can help, beginning with diversifying your approach.
Robotic algorithms will soon be able to produce many types of content for marketing purposes, while content as a whole is expected to become more visual and interactive in the near future, writes Roee Ganot. Other content marketing trends to expect include an increase in user sharing of useful articles and videos, as well as more businesses publishing their content through social media.
Anything from slow loading speed to burdensome signup and login procedures can turn potential customers away from your website, writes Bryce Dreezen. Keep content short and sweet, since studies have shown that the average visitor may only read about 20% of the words on any given page, Dreezen writes.
Every new employee can significantly influence the performance of a company's team, necessitating great care in hiring. Dale Chang of Scale Venture Partners outlines four key considerations in the hiring process, beginning with focusing on your company's culture.
Small businesses now have a wide array of options when pursuing funding, and David Ehrenberg, CEO of Early Growth Financial Services, explores several strategies to consider. He reviews the opportunities available using techniques such as crowdfunding, revenue-based financing and strategic investments.
Once spreadsheets get too complex and a bookkeeper isn't enough to keep track of the finances, it may be time to a hire a controller, writes Gene Marks, president of The Marks Group. This is a big and costly step, but it can help your business continue to grow, he writes.
Pizza Hut is planning to add 11,000 employees at corporate and franchised locations in a wide range of positions. The company says it will fill many of those positions before Feb. 5, which is Super Bowl Sunday.
Some small-business owners want employment regulations passed during the Obama administration to be overturned by the incoming administration. Certain environmental regulations, the overtime expansion and paid sick leave for government contractors are among the rules that could be targeted.
For companies that are developing robot assistants, the key may be to make these devices look vaguely human without verging too far into anthropomorphism. People may have an easier time connecting with machines that have some human features, but those too familiar to humans can create unrealistic expectations for users.
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