Small Business
Top stories summarized by our editors
8/17/2017

US trade representatives criticized the North American Free Trade Agreement just ahead of negotiations with Canada and Mexico to reform the agreement, saying that it has not benefitted Americans. The Trump administration has said that a $55.6 billion trade deficit with Mexico, along with a smaller trade deficit with Canada, are evidence that the current agreement hasn't worked in the favor of the US.

8/17/2017

Trouble finding loans and qualified workers is challenging US small-business owners despite their growing optimism, said Linda McMahon, head of the Small Business Administration. In an interview, McMahon also noted that some caution remains from the Great Recession, and she discussed the SBA's budget.

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The Associated Press
8/17/2017

When prospects are content with the status quo and don't see a reason to use your products, your sales reps need to quickly come up with a material difference that sets your offering apart, writes Andy Gole. They should hone a "material difference" statement so that they can say it within 20 seconds and back it up with proof, Gole writes.

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Forbes
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20 seconds, Andy Gole
8/17/2017

Union Wine Company has tapped into a new market by shunning tradition and selling its wine in cans. The company applied lessons learned from the neighboring industry of craft brewing to help market its product to a new group of buyers.

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Entrepreneur online
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Union Wine Company
8/17/2017

Account-based marketing requires predictive targeting and relevant content that is perfectly timed with the customer's interest in what you have to offer, writes Grad Conn. Sellers should also make use of customer-centric unified data to learn about the customer experience and turn one-time buyers into fans.

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Adweek
8/17/2017

President Donald Trump has announced that he will end his manufacturing council and strategy and policy forum after several high-profile CEOs departed the manufacturing group earlier this week. CEOs including BlackRock's Larry Fink, Campbell Soup's Denise Morrison and 3M's Inge Thulin left amid criticism of Trump's comments regarding recent violence in Charlottesville, Va.

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Fortune
8/17/2017

Nimble has made its Smart Contacts Add-In available for Microsoft Edge. The plug-in unifies data built on contacts across email, social media and various websites, said Nimble founder and CEO Jon Ferrara.

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DestinationCRM
8/17/2017

Whenever you adopt a new customer-relationship management platform, make sure all users are involved from the beginning and are aware of the benefits the new software will provide, advises Emma Hilton. Start with simple functions and expand as your team expands its knowledge of the system.

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Emma Hilton
8/17/2017

Resilience is highly prized in the business world, but too much of it could backfire by causing you to keep working toward an unattainable goal, write Tomas Chamorro-Premuzic and Derek Lusk. From a leadership perspective, too much resilience could lead to destructive coping mechanisms.

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Tomas Chamorro-Premuzic
8/17/2017

It's easy for your content to get lost in the deluge of information that many people face in the digital world. Money Journal founder Sam Oh recommends six tips for getting noticed, beginning with performing A/B tests on headlines.

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Entrepreneur online
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Sam Oh