Leaders of key central banks spoke cautiously about the outlook for the global economy after the conclusion of the annual International Monetary Fund and World Bank meetings. The IMF raised its forecast for 2017-18, but cautioned that there is "no room for complacency" as recovery is still slow.
Prioritize the mobile design of your company's website and keep your sales representatives involved during the initial design process for best results, advised Blueport Commerce President and CEO Carl Prindle in a presentation on Saturday. Among other e-commerce tips, he said to avoid duplicating what you do in your brick-and-mortar store and instead use your website to tell a story potential customers can connect with.
Small- to medium-sized businesses that use HubSpot can utilize tools such as Facebook Messenger chatbots to scale up before they're ready to take on additional customer service agents, according to the company. HubSpot Chief Marketing Officer Kipp Bodnar says Facebook Messenger chatbots can help companies reach customers where they are without requiring them to go to outside websites.
Business-to-business marketplaces allow sellers to reap potentially large returns from small initial investments, writes Shruti Gupta. In addition, B2B sellers who participate in such marketplaces can boost their search-engine rankings and expand their networks.
By publishing free content, you can build credibility within your industry and drive search traffic to your website, writes Matthew Certo, CEO of Findsome & Winmore. "Through committing to viewing your brand as a publisher instead of strictly a salesperson, you can provide free, creative and highly shareable content that will hold the attention of your audience far more effectively than those pushy, 'BUY NOW' ads of old," Certo writes.
Most economists are expecting a December interest-rate hike after Federal Reserve Chair Janet Yellen said the US economy seems to be rebounding after hurricanes impaired third-quarter growth. "While the effects of the hurricanes on the US economy are quite noticeable in the short term, history suggests that the longer-term effects will be modest and that aggregate economic activity will recover quickly," she said.
Artificial intelligence isn't just a resource for sellers and marketers to use to appeal to buyers, writes author David Brock. AI could be used to simplify product research and learn more about the effectiveness of customers' businesses, Brock writes.
Buffer initially avoided performance reviews, opting instead for weekly or biweekly coaching sessions in the form of one-on-one meetings. However, the company has since changed course, instituting 360-degree reviews that involve having staff members provide feedback about their peers or bosses.
Subject lines can play a key role in the performance of marketing emails, and they should create a sense of urgency and curiosity among recipients. Olivia Allen shares several tips for better subject lines, beginning with embracing brevity.
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