Garrett Mehrguth provides a step-by-step guide to attracting leads using LinkedIn's Sponsored InMail. He advises using first-party data or the platform's demographic data to target prospects, explains how to use segmentation and gives advice on the right messaging.
The most important part of commanding a higher salary is ensuring that you are indispensable to your employer, writes Steve Tobak. "You can't command a premium unless you have a premium brand, and you can't have a premium brand unless you deliver the goods - a better product and service than the competition in ways that matter to whoever writes you checks," Tobak writes.
Before offering incentives, leaders should ask themselves why they are doing it and why they think employees won't perform without them, writes Susan Fowler. Communicating a product's importance to sales teams can be a more effective replacement for incentives, which can insult or stress out employees more than inspire them.
Leadership skills are gained through practice, mindfulness and intentional learning, writes Mary Jo Asmus. Setting specific goals for personal development and gauging the effectiveness of behavior through careful observation and feedback can go a long way toward becoming a good leader.
Anyone can develop wisdom by actively seeking it, spending time with wiser people and keeping an open mind, writes Dan Rockwell. Wise leaders welcome feedback, think about how their behavior will affect others and help those around them thrive.
Owning up to a mistake, taking responsibility for harm done and committing to new behaviors are the three steps to a meaningful apology, writes Ken Blanchard. "When you've done something wrong and haven't dealt with it, it hangs over you and drains your energy," he warns.
Artificial intelligence technology such as chatbots can anthropomorphize a brand, helping it connect more closely with customers. As such, leaders need to carefully choose their digital ambassador's name, voice and personality to best reflect the company, write H. James Wilson, Paul Daugherty and Nicola Morini Bianzino.
Memorial Sloan Kettering Cancer Center President and CEO Craig Thompson knows he has smart, motivated people, so he works to align them properly and set them free. "My job is to help solve the problems when people don't have what they need to provide optimal care," he says.
The Insectarium museum in Montreal is serving up cricket burgers, silkworm-topped tacos and ice cream dipped in termite chocolate this summer to increase awareness of insects as a viable food source.
Those who make decisions based upon the simultaneous consideration of all options make better choices than those who weigh options one at a time, according to a recent study. When several options are laid out, people are more likely to thoroughly compare them and carefully choose the best one, Shankha Basu and Krishna Savani write.
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