Emails sent to prospects should be as brief as possible and should focus on just one topic, writes Sean McPheat. Sales representatives should also end emails with a straightforward question to improve the likelihood of a response, McPheat writes.
The US economy is prepared to absorb any effects arising from trade tensions with China, said White House Council of Economic Advisers Chairman Kevin Hassett. Although Hassett acknowledged the trade tensions have created some uncertainty, he said now is a good time to change trade policies because the economy has built up positive momentum.
The Bureau of Transportation Statistics' April Air Travel Consumer Report shows airlines improved customer service and baggage handling in April. Consumers filed 39% fewer complaints about service in April than they did in the same month last year.
Any efforts to adopt a new customer-relationship management platform should begin with the employees who will be using the software, writes Sue Glover. This strategy will help minimize issues such as confusion over how to use the new software, poor integration with other programs and improper usage.
Mercedes-Benz has launched a "paradigm shift" to reduce negative stereotypes about older employees, encouraging teams to develop strategies that facilitate conversation and cooperation between older and younger workers. The company has also started an online platform for employees to create and share video tutorials on workplace processes.
Accurately measuring employee engagement is essential for organizational success, but few companies can turn data into tangible results, write Stephen Young and Michael Smith of the Center for Creative Leadership. They share three steps to break down barriers and to foster collaboration between and among managers and employees.
Freelancers are a valuable source of labor, but finding the right people can be difficult. InterimCMO founder Megan Groves recommends five best practices for hiring the best ones, starting with being clear about your needs and expectations.
A wide range of business needs can lead companies to take on debt, writes Kayla Sloan. Consolidating debt may help by allowing you to work with one creditor and make smaller monthly payments, but it may also lengthen the repayment term, she writes.
Labor talent is in short supply, making it critical for companies to pay attention to their brand to attract the best workers. Kununu CEO Moritz Kothe offers several tips for perfecting your employer brand and emphasizes the importance of employee reviews.