Hershey's successful launch of the Cookie Layer Crunch bar in December 2016 allowed the brand to move more deeply into the "snackfection" arena, generated more than $100 million in sales and helped bring Hershey into more homes. "We've grown our household penetration as a brand by almost 4% in 2017, which is a lot for a really big business," said Senior Brand Manager Edward Edson.
Post is unveiling two breakfast cereals inspired by classic cookie varieties. The brand's Chips Ahoy! and Nutter Butter cereals will be available online and at Walmart stores before year's end.
Amazon's acquisition of Whole Foods Market topped the list of food stories that consumers noticed most in 2017, according to a survey by Hunter Public Relations. Also on the minds of the 1,000 adults polled were stories about "unicorn" foods, avocado prices and the wide array of meal-kit options.
PepsiCo's Frito-Lay division has brought Cheetos to new outlets such as Taco Bell, Burger King and Regal Cinemas, forging partnerships that help elevate the snack food via experiential marketing opportunities. "It's more than just co-branding. It's their way of trying to make their brands more 3D and less 2D," said analyst Nik Modi of RBC Capital Markets.
Mountain Dew's summer advertising strategy resulted in 18% brand recall among adult consumers, according to YouGov BrandIndex, the highest summer rate for the brand in three years. The beverage firm not only drummed up social media interest with its "Dry Mouth" radio campaign, it also capitalized on its use of four content creators, which generated 17.5 million video views.
Lindt & Sprungli AG has announced the extension of its partnership with tennis star Roger Federer. Lindt and Federer, who has been a brand ambassador for the company since 2009, "both stand for the highest Swiss quality," said Ernst Tanner, executive chairman of Lindt's board of directors.
Unilever this week debuted Love Beauty and Planet, a natural personal care line that includes body washes, shampoos and conditioners. The products use ethically sourced botanicals and come packaged in bottles made from recycled plastics in an effort to appeal to younger consumers who value sustainable living.
Burnt caramel, blood orange and elderflower are among the flavors that Synergy Flavors predicts will be big in 2018. "In the past, we've seen these flavors used as toppings for desserts or as part of a combination of ingredients in liqueurs, but we believe 2018 will be the year that these flavors will be seen widely on restaurant menus, on grocery store shelves and at cocktail bars as stand-alone flavors," said Synergy's Greg Kaminski.
Sunshine Beverages, which produces craft energy drinks in such flavors as blueberry lemonade and ginger berry, plans to increase its footprint to at least 1,500 groceries and 800 convenience stores throughout the southeast by early 2018. The company recently accepted funding from Teall Investments, which acquired a majority stake in the firm earlier this year.
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