Mondelez International has issued a recall for some Cadbury Caramilk bars due to the potential of "small, flexible pieces of food-grade plastic" within the bars. "Our analysis of the samples received to date has determined that this product does not appear to pose a serious health or food safety risk, but a recall has been initiated to prevent the risk of minor injury," said a Mondelez spokesman.
A San Francisco Superior Court judge has approved a settlement resolving claims that have lingered for years over whether certain levels of lead and cadmium in chocolate require warnings under California's Proposition 65 law. "The settlement will help avoid consumer and retailer confusion while establishing a clear set of guidelines for chocolate and cocoa companies to follow when selling their products in California," said Barry Callebaut's Jerry Hagedorn, who is also the current chairman of NCA's Chocolate Council.
Sam's Club will consolidate its membership options down to two from three, and it will also focus more on e-commerce going forward, new chief executive John Furner said. The chain will offer free shipping on 95% of its available online items, and members at its premium Sam's Plus level will not need to reach an order minimum.
PepsiCo's e-commerce business has reached $1 billion in annualized retail sales as the company focuses on new marketing initiatives and product offerings. The firm is planning "a full lineup of innovation" for the Gatorade brand this year, said Chief Financial Officer Hugh Johnston, and PepsiCo is optimizing its use of data analytics to create targeted marketing offers, said CEO Indra Nooyi.
Dannon is rolling out Activia Probiotic Dailies, three-ounce drinks available in five flavors. "While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format," said Activia's Carolina Cespedes.
Sweethearts conversation hearts made up 10.2% of Valentine's Day candy purchases, compared to 9.6% coming from heart-shaped boxes of chocolates, according to a CandyStore survey conducted last year. In recent years, Sweethearts has added a Spanish language variety and incorporated fan suggestions into its assortment of playful messages.
Boomers and Gen Xers are neighboring generations, but for marketers, they pose different challenges, with each at radically different stages of personal and career life. Vicki Brakl reviews who these digitally oriented consumers are and what kinds of marketing they're most likely to engage with.
Facebook responded positively to Unilever's commitment to cease advertising through platforms that sow political and cultural division. Adam Mosseri, the social network's news feed chief, acknowledged Facebook's responsibilities, saying "it's on us to make sure we deliver and meet whatever expectations that they have, but we commend the [Unilever] announcement."