Food Manufacturing

ABA SmartBrief

News for the non-alcoholic beverage industry

ABA SmartBrief

Published in partnership with: American Beverage Association

Lipton Tea targets millennials with singing delivery duo

4/24/2014

  • Advertising Age (free access for SmartBrief readers)

Lipton's newest television ad that debuted Wednesday features two singing pitchmen handing out Lipton Peach Iced Tea to promote the brand's "Be More Tea" message. The campaign is aimed at millennials … Read More

GMA SmartBrief

News for the food, beverage and CPG industry

GMA SmartBrief

Published in partnership with: Grocery Manufacturers Association

P&G will slash marketing to shore up its bottom line

4/24/2014

  • Advertising Age (free access for SmartBrief readers)

Procter & Gamble will reduce its overall marketing spending this year as it looks to improve its bottom line, which is taking a hit from currency devaluation in foreign markets, said Jon Moeller, P&G'… Read More

IDFA SmartBrief

News about the dairy processing industry

IDFA SmartBrief

Published in partnership with: International Dairy Foods Association

Mintel: Tropical flavors could boost juice sales

4/22/2014

  • BeverageDaily.com (France)

Pom Hula made with pomegranate, pineapple and apple juices; Welch's Passion Fruit Fruit Juice Cocktail Blend made from passion fruit, grape and apple juices; and Welch's Dragon Fruit Mango juice blend… Read More

NCA SmartBrief

News and trends in the confectionery industry

NCA SmartBrief

Published in partnership with: National Confectioners Association

Dark chocolate may be good for us by being hard to digest

4/24/2014

  • New York Times (tiered subscription model), The

Dark chocolate and its flavonols have been found to have health benefits, but new research from Louisiana State University and Virginia Tech has found the reason may be that it is hard to digest. Loui… Read More

GPI SmartBrief

Glass packaging news

GPI SmartBrief

Published in partnership with: Glass Packaging Institute

Bottled cocktails make a comeback

4/21/2014

  • Punch

Cocktails made and bottled ahead of time may lack the drama of stirring and shaking, but they can mean delivering a precisely measured drink without delay or fuss in a busy bar, says Kenzi Wilbur, ass… Read More