Digital marketers should set a specific, achievable goal, such as generating the first lead from a website, rather than trying to achieve a broad objective, such as boosting brand awareness, ChromosomeTwo President Richard Jenkins writes. Start with a single social network so you can develop a significant follower base and not get distracted by trends, he adds.
A two-year municipal employee hiring freeze in Oklahoma City has been lifted on reports of increased sales tax revenue for the seventh consecutive month. Voters in the city recently approved a sales tax increase to hire more police and firefighters.
Sewage flooding in basements has happened periodically in one Cedar Rapids, Iowa, neighborhood where sewer cross connections that violate city code are common. Now the city is addressing the problem with the laborious task of disconnecting cross connections between sump pumps and gutters and the underground sewer system in hundreds of homes.
Public comment on the National Park Service's proposed fee hike at popular national parks has been extended until Dec. 22.
The city of Canton, Mich., will hire a second marketing specialist for the Canton Leisure Services program to increase interest in the program's recreational amenities. Since cutting the position several years ago, it has seen a decline in participants.
Oceanside, Calif., will have to pay up to $1 million to relaunch a study of erosion along its beach after federal funding ran out. The Army Corps of Engineers says completion of the study will require two more years and wants the city to contribute half the estimated cost of $1.5 million to $2 million.
City officials in Minnetonka, Minn., have voted to outsource emergency dispatch and 911 call services to the Hennepin County Sheriff's Office by year-end. County officials say many other jurisdictions in the area did the same.
Officials in the town of Smooth Rock Falls, Ontario, say they plan to release a second round of municipally owned lots for sale at discounted prices after an initial release of 15 properties drew significant attention. The town is hoping to attract new residents and businesses to fight decline since the major local employer -- a pulp and paper mill -- shut down over a decade ago.
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