Facebook has enabled virtual reality web experiences inside News Feed, which can be developed using Facebook's React VR framework. The "360 experiences" feature has been trialed by Sony, which with AvatarLabs and Creative Shop, which is Oculus and Facebook's creative agency, made a virtual treehouse scavenger hunt to tout the movie "Jumanji: Welcome to the Jungle."
Old Navy's new TV spot, "HoliYAY," features kids sneaking out of their homes to hold an impromptu street dance party, soon joined by adults who dance joyfully alongside. The spot is part of the brand's "Hi, Fashion" push, which also includes digital ads starring Jenny Slate promoting Black Friday deals.
Above + Beyond's new digital holiday spots for Amazon Music in the US and UK bring back its "Moments" campaign. The ads match songs to viral-worthy video clips, such as a baby riding past a Christmas tree on a robot vacuum to the tune of Charmillionaire's "Ridin' Dirty."
Sixty-seven percent of global digital display ads will be purchased programmatically by 2019, hitting $84.9 billion, Publicis Groupe Zenith reports. Around 83% of online display ads will be bought programmatically in the US by 2019, up from 78% this year.
Brad Jakeman, the outgoing president of PepsiCo's global beverage unit, spoke last week about the perils of stewarding a product "in a world now where one person with 50,000 Twitter following can have a significant impact on your brand." When a message doesn't hit its mark, marketers should ask each other how they can help rather than pointing fingers, he advised.
The holidays are prime time for mobile games, with 8 in 10 players surveyed saying they play more at this time of year, according to Tapjoy. One in 5 respondents said they plan to spend three to four hours more per day playing games.
Social video will continue to rise in prominence in 2018, and more marketers will take advantage of six-second video spots, writes GlassView founder and CEO James Brooks. Other expected social video trends include more midroll ads and more videos personalized to consumer interests.
Tapping into the tradition of giving snacks to Santa at Christmas, the latest campaign from McDonald's UK follows the story of a girl saving carrot sticks for Santa's reindeer. The #ReindeerReady campaign also features branded Snapchat filters, along with a line of Christmas-branded merchandise.
Instead of chasing the latest innovations in marketing, successful campaigns are focused on people, writes RQ Agency founder Brian Salzman. Focus on being a true friend, being authentic, and ensuring that any collaboration you work on reflects a real connection between your products and the influencer promoting it, he writes.
In an analysis of more than 3.6 million business-to-business leads on Integrate's platform, one-third included duplicated data, 10% contained invalid information and 45% were unusable in their current state without additional cleaning, David Crane writes. Integrate also surveyed 14 customers and discovered they waste an average of 51.9 hours each month dealing with bad leads, and Inverta's Ashley Shailer warns, "Losing credibility is the biggest consequence of poor lead quality."
- Page 1