The Chicago Sun-Times ran a blank front page to shock readers into imagining what life would be like without the newspaper. The campaign from Ogilvy Chicago aims to boost the publisher's print and digital subscribers.
Investment in political advertising this year will rise 3.8% more than previously projected to hit $8.8 billion, per Borrell Associates. Broadcast television will take this year's biggest share of political ad spend, at almost 40% with digital taking just over 20%.
Snapchat is testing a revamped version of its redesign that features users' Stories being shown in Discover with a select group of users. The trial could be an attempt to encourage users to visit Discover more, thereby increasing viewing figures of Stories from brands and publishers, writes Kurt Wagner.
Facebook has strengthened checks on political advertisers with the Authorizations tab, requiring them to share government-issued ID and a residential address. The platform mails an access code to the address to verify identity, and advertisers must show who pays for the advertising.
NBC's Jared Goldsmith discusses the network's social strategy to create viral buzz around "This Is Us," starting with attracting 105 million views for the first season's trailer on YouTube and Facebook. "We think of ourselves as one of the fans, and so we do things like work with the talent to create personalized birthday messages that we'll send out via social media to an individual to give them a special message," Goldsmith says.
VML's campaign for Kansas City, Mo., nonprofit Youth Ambassadors features spots with puppets singing in an upbeat fashion about topics like gun violence and drug overdoses. The puppets tell children to "duck, dodge and roll" when they hear gunshots and provide tips on how to deal with a mom when she overdoses, leaving viewers with the message that no child should ever have to heed the advice.
The California Department of Public Health's CA Tobacco Control Program and Duncan Channon have launched a campaign showcasing the way flavored tobacco products for e-cigarettes are deliberately appealing to children. The push is running across TV, out-of-home, radio and digital within California.
Spotify has released a free mobile app that gives some benefits of the paid service, such as playlists on demand. The company aims to build on the freemium strategy, which entices consumers with a free service, then persuades them to sign up for paid features.
Travel Channel has given the greenlight to "Mysteries and Myths with Megan Fox," with production set to begin in June and a series premiere expected by year's end. The series will follow actress Megan Fox as she travels the globe and looks at unanswered questions about world history.
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