Grey Group New York has created Pringles' first Super Bowl ad, which stars comedian Bill Hader discovering the art of how to "flavor stack" the brand's chips. A humorous digital teaser spot shows a deadpan Hader discussing his dream half-time show and his fee demands, and the spot is supported by a social and digital campaign.
Amazon's stealthy approach to building its ad business has boosted shares to $1,600 apiece, per BMO Capital Markets, and brands such as Mondelez and Procter & Gamble are viewing the platform as the place to win digital shoppers, write Spencer Soper and Mark Bergen. "Amazon has an advertising platform no other company can match: a web store selling hundreds of millions of products combined with a streaming entertainment service and a trove of data about customer preferences," they write.
Streaming services such as Sling TV have been touted as more affordable alternatives to traditional pay-TV, but research from M Science shows that streaming customers aren't saving money. Figures from November 2017 show that virtual pay-TV subscribers are saving an average of $16, down from $20 in 2016, with aggregate costs leading to virtual subscribers paying around $15 more than traditional pay-TV subscribers.
Reebok's push touting its Classic line stars Lil Yachty, Ariana Grande and Gigi Hadid answering the question "What makes a classic?" The spot is supported by vibrant print advertising with images taken by photographer Atiba Jefferson.
Cheetos' sponsorship of the USA Curling team features a campaign touting the brand's limited-edition Winter White Cheddar Curls and the creation of a new dance -- "The Curl" -- devised and performed by the San Francisco 49ers' Vernon Davis, singer Todrick Hall and NFL legend LaDainian Tomlinson. A "Teach Me How to Curl" spot is running across social, attracting almost 660,000 views so far, and is being touted on a dedicated Instagram account.
Facebook's WhatsApp has officially launched business-specific accounts for its messaging service and a mobile app to help marketers manage those accounts. The app is currently only available to Android users and in select markets, but it will be rolled out globally in the next few weeks.
Wieden+Kennedy has created a series of digital spots to put consumers in the "KFC Comfort Zone," encouraging viewers to meditate by focusing on the brand's Pot Pie. The long-form surreal videos are intended to "take listeners on a journey of comfort as they drift in a warm and peaceful sea of steam, floating amidst tender chicken and veggies, enveloped by a golden, flaky crust," the agency says.
Comcast's Xfinity Mobile has launched a "bring your own device" option for customers, allowing them to use certain unlocked iPhone models for the service. Models that aren't supported may be eligible for gift cards in exchange for trading in the models.
An augmented-reality feature added to StubHub's mobile app gives Super Bowl fans seeking tickets a better lay of the land in Minneapolis' U.S. Bank Stadium. Users can orient themselves with a 3D representation of the stadium and the surrounding area.
Revenues generated by video games in the US surged 18% year-on-year in 2017, reaching $36 billion, according to The NPD Group and Entertainment Software Association. Microtransactions were one lucrative source for developers, including on mobile devices.
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