Playable mobile ads offer strong engagement and awareness opportunities, even for non-gaming brands, writes Amit Dar. Consider using the format if your brand has a playful or fun identity and if your team has strong mobile creative skills, he advises.
Nine marketing and communications groups including the American Advertising Federation and the Public Relations Society of America have issued a joint statement in support freedom of the press, following the nationwide publication of editorials by news organizations in response to President Donald Trump calling the media "the enemy of the people." The statement stood beside those editorials, stating "we join with our compatriots in the news media to proudly affirm the Fourth Estate as a vital engine of democracy."
Saatchi & Saatchi's latest spot for Toyota features Chuck Norris signing his name on a Tacoma before the truck takes over as the action hero protagonist. The humorous ad sees the vehicle coming to the rescue in a variety of silly scenarios -- even managing to scale a tree -- while Norris is left asking his agent, "You've replaced me with a truck?"
Wieden+Kennedy New York's new push for Delta Air Lines features adults in Seattle being surprised by multiple lookalikes of their moms with plane tickets home to visit the real thing. The campaign includes hand-written messages from mothers to their children featured across the city's billboards, bars and storefronts.
Independent creative shop Walrus' artificially intelligent mascot, Walrus, has not only proven invaluable in helping the shop create a voice skill for Sprout Foods but his charm also led to the agency securing new business with General Mills. Founders Frances and Deacon Webster discuss the quirky conversations people have with Walrus, which have ranged from cursing to marriage proposals.
ESPN partnered with Marvel to create four original comic covers featuring College Football Playoff school mascots to promote Labor Day weekend games. The campaign also includes videos that give a behind-the-scenes glimpse into the creation of the artwork.
HBO and dating app Bumble, with Giant Spoon and Mekanism, have created a pop-up "ultimate stay-at-home movie experience" in a historic townhouse in New York City. The experience, open to Bumble users, includes HBO movies, a wine wall and a candy-filled bathtub.
Dentsu Aegis Network has won the North American media business of French luxury goods firm LVMH following a competitive review, replacing incumbent Havas Media. The company invested $386.1 million in US media in 2017 and $400.4 million in 2016, per Kantar Media.
Ask for a raise of about 10% above your current pay rate, but first make sure that amount is justifiable based on the market rate and your performance at the company, Kathryn Vasel writes. "Be aware of your unique skill set," executive coach Joel Garfinkle advises.
Leo Burnett's new campaign for Esurance introduces Dennis Quaid as the brand's new ambassador in a dry-witted TV spot that spoofs ad cliches. The brand refresh includes a new tagline, "Esurance: Surprisingly Painless," and a revamped site.
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