Gatorade's latest ad from TBWAChiatDay features Serena Williams cradling her daughter, who has been confirmed as a body double, while telling her why sports are important. In the ad Serena says, "Sports will teach you to be strong. You'll discover the power and grace of your body."
Procter & Gamble's chief brand officer says marketers should "raise the bar on creativity, on transparency, on innovation, in order to drive growth." Marc Pritchard was critical of the digital media supply chain in a January speech.
IKEA's latest ad shows Leonardo da Vinci's "Salvatore Mundi" in the retailer's $9.99 frame. The painting sold for $450 million last week.
Sandy Greenberg, co-founder of Terri & Sandy, discusses agency culture and why her company has been successful in the ad industry. She also shares advice on finding talent and getting a start in the industry, saying, "Put a little bit more effort in ... [m]ake it happen for yourself."
GroupM's chief digital officer, Rob Norman, has announced he is retiring from the post in January. Norman, who has been with WPP for 31 years, plans to continue as an advisor to GroupM and its clients.
Old Navy's new TV spot, "HoliYAY," features kids sneaking out of their homes to hold an impromptu street dance party, soon joined by adults who dance joyfully alongside. The spot is part of the brand's "Hi, Fashion" push, which also includes digital ads starring Jenny Slate promoting Black Friday deals.
Above + Beyond's new digital holiday spots for Amazon Music in the US and UK bring back its "Moments" campaign. The ads match songs to viral-worthy video clips, such as a baby riding past a Christmas tree on a robot vacuum to the tune of Charmillionaire's "Ridin' Dirty."
The Ad Council, with Havas Adrenaline, has launched a campaign in partnership with the American Stroke Association, American Medical Association and American Heart Association to draw attention to the warning signs of high blood pressure and the importance of it being checked. "HBP Numbers" features real people talking about how their high blood pressure led to them suffering strokes or heart attacks.
Tense political times are leading to a turbulent experience for brands on social media, with Keurig, Papa John's and Jim Beam the latest to feel the brunt of a politically charged backlash and calls for boycotts. Social media has given a transparent voice to consumers, and for brands that means "there is nowhere to hide," said Mindshare's Norm Johnston, adding, "it may be impossible for brands to not take a position on core values."
Combined growth in the third quarter for the major holding companies -- Omnicom, Publicis, WPP, Havas and Interpublic -- is estimated to be only 0.5%, according to Pivotal analyst Brian Wieser. The year's stagnant results can be attributed to clients tightening up fee structures due to transparency revelations and a dip in digital ad investment, but Wieser is optimistic that new revenue streams will lead to higher growth in the coming years.